PD/NO Matrix
National organizations (NOs)
▽
financial, legal and administrative matters
Product division(PDs)
▽
development, production and global distribution
SPA?
-Specialty store retailer of Private label Apparel
-The Entire Clothes-making process
(procurement of materials, product planning, development and manufacture)
Ex) UNIQLO, ZARA, H&M, Mango
ENTRY MODE
-JointVenture
Doing Marketing and distribution in Korea Market
Lotte shopping Co. LTD(49%)
+
Fast Retailing (51%)
→FRL KOREA
Powerful distribution channel
Reducing
Ⅰ. Summary
1.Introduction of Virgin group
-British international group founded in 1970 by CEO Richard Branson
-Richard Branson as a symbol of Virgin group
2. The expansion & Development of Virgin
-Capital problem by expansion and Persian Gulf war (1990-91)
-Three opportunities to do new ventures
-Privatization and deregulation
-Direct selling of goods and
of Justice declared that it did not have any antitrust objections, Delta completed its $2.8 billion acquisition of Northwest.
● Current trends
- They use variety social network service program and global network.
-Affected by rise of an oil price. Because airlines most big expense is fuel tax.
●Current strategies
① Launched global joint ->20 May 2009. Air France KLM group
Technology
○ Patent
∘ Fermentation Control : It is a method for protecting the product from air outside, and controling enzyme activity. The advantege of this method is that it help extend expiration date of Makkoli to triple.
∘ Raw-rice Fermentation : It is restored of traditional brewing traditional wine technique. Brewing in this way, it doesn't need to steam rice so that
Marriage matching business can be leveraged by strong partnership with other companies in many areas
China Mobile 70% , China Unicom 20% China Telecom 10%
China Mobile : Expanded overseas, with the purchase of Parktel in Pakistan
Customer base mostly in rural places
China Unicom : Potential to expand its business/ Operates throughout major cities/ Innovating its infrastructure by coop
Hyundai Card Co., Ltd.
Hyundai Capital Co., Ltd.
Both are jointventures with
GE Capital & Hyundai Motor
function as a single operating business,
share a single board of directors,
and have an integrated management structure.
Risk Control Committee (RCC)
> Sets policies and reports to board
> Equal membership from Hyundai Motor and GE Capital
□ Advanced international logistics strategy
ii) Efficient Logistics system of subcontractor
a) “The Industrial Park Strategy”
b) Active International Logistics
c) Information Technology
□ Production Abroad
Outsourcing
(Subcontracting/Contract Manufacturing)
Licensing
Franchising
JointVenture
Subsidiary
Definition
Contracting out of a busines
III. Comparison with the competitors
A. The Coffee Bean & Tea Leaf
Some competitors of Starbucks have taken the different way in terms of international business. The representative example is “The Coffee Bean & Tea Leaf” (hereafter, The Coffee Bean). The Coffee Bean has adapted franchising strategy for overseas expansion.
As of 2008, The Coffee Bean has opened approximately 750 caf&eacut
Hollys Coffee is the most successful Korean domestic coffee brand and it is striving to enlarge the range of its market.
A representative Korean coffee retailer founded in 1998
Holds more than 200 domestic stores in 2009
Launched international stores since 2008
Not well-known to the locals
Difficult to attract investments
Existence of strong competition
Many powerful domestic retailers