I. Introduction
Our interest in bodies and beauties is growing significantly, especially for the people in their twenties, including us. Before we started this team project, we found the raw data in relation to '5th national anthropometric data measurement project' called Size Korea, funded by Korea Agency for Technology and Structures (http://sizekorea.kats.go.kr/), during 2003~2004. In thi
1. Introduction
1.1 Motivation and Purpose
The more our life is affluent, the more the interest in residence is increased. We have a lot of criteria to choose residence. For example, our criteria for selecting the residence are the child education, commuter time, proximity of commercial businesses and proximity of cultural and sports facilities, etc. Among all areas that meet these criteri
인도네시아 스킨케어 시장 동향
- 천연 재료 화장품 인기, 남성용 화장품도 새로운 카테고리로 등장 -
o 인도네시아 스킨케어시장이 큰 폭으로 성장함. 최근 수년간 6%가 넘는 높은 경제성장에 따른 소득 증가와 여성의 노동시장 참여 확대로 스킨케어 제품 수요가 늘어난 것이 주요 원인임.
o 인도네
According to Gartner몶s research, whole world smart-phone applications (app) market has been expanded on approximately 4 times from 6.8 billion dollar in 2011 to 92.5 billion dollar in 2013. Also, 80% of apps in app market are paid apps. However, around the world, consumers prefer free-app to paid-app. To quote from U.S. market research firm몶s research results, December last year, th
HOT 6IX
Release Date : March 2010
Capacity product:250ml .330ml.
Product category; 4type(light,etc)
Retail Price :1,000 won
Ingredients: guarana taurine(1000mg)
Main target audience : 20-40 teen
Purchase gender ratio:m70% / w30%
Main marketing activity:
1TVCM,,2Twitter,, 3word of mouth
1. What is Concept map?
Concept is inherent common attribute objects have. Example, Mercury, Venus, Earth, Mars so on can be presented as a ‘Planet’. Here, ‘Planet’ is concept. That is, concept map is the picture that is presented hierarchy of concepts as schematizing two dimensionally. Through concept map, concepts is connected more systematically, that creates one of proposition. Prop
Ⅰ Executive Summary
A. Synopsis
This report is contributing to set the profit increasing marketing strategies for Lotte Chilsung Beverage Corporation, which is one of the largest beverage companies in Asia. With more than 40 years of know-how based business management skills, the company has quickly attained majority of the market share and thus, is now one of the top leading firm in the ene
Analysis
1) Incheon International Airport's parking situation
There are 2 types of Parking service. ①The first way is self-parking service. In this case, some people do not follow the parking section and it cause the serious problem in parking lots. Some of the car owners spend their time to take their tasks in airport after parallel parking or illegal parking their cars, it could not be s
HOT 6IX
Release Date : March 2010
Capacity product:250ml .330ml.
Product category; 4type(light,etc)
Retail Price :1,000 won
Ingredients: guarana taurine(1000mg)
Main target audience : 20-40 teen
Purchase gender ratio:m70% / w30%
Main marketing activity:
1TVCM,,2Twitter,, 3word of mouth
Analysis
< Kerasys’ SWOT>
Strength : Kerasys has a brand awareness. Almost people might have heard about Kerasys and also familiar with this brand. This can be the strength when Kerasys reach out to consumers. Their greatest strengths is fragrance. Many people think Kerasys’ shampoo fragrance is so great. And Kerasys' ampul is the mega hit products. Ampul makes brand image professional.