somehow. In terms of profitability ratios, the figures below show the trend of ROA (Return On Assets), Profit Margin, and ROI (Return On Investment) of Pulmuone Waters. As the graphs show distinctly, all indexes get better as time goes by.
Financial analysis tells us that the enlargement of sales revenue in the growing market is the key factor for Pulmuone Waters to succeed in water business
System
Nike Korea operates under a shared-goal system. The company establishes one big-picture goal. Once the company’s goal is established, the planning department maps out the directions and strategies for reaching this goal. Each department, then, set its goals to be contingent with the company’s big-picture goal.
Nike Korea implements a decentralized system, granting autonomy to it
Brinkmanship can be an effective choice in chicken game. That is, if you rush toward the other in drunken, or pull out the handle, you can show you do not have any intention to avoid to the other. In this situation, the other person may think that he is the only person who can decide ‘to avoid’ or ‘to crush’. Thus, the other person will choose to avoid (because it is at least better than
its users that is returned from Core Location. Core Location is an iPhone framework that computes the location of the iPhone via GPS, Cell Tower Triangulation, and WPS(Wi-Fi Positioning Service). Messages can be sent with or without scribbled image that users draw, including location information of the client. The client access the web server with its location information to get messages of given
Different price to different consumers
third degree price discrimination .
classifying customers in accordance with willingness to pay.
The answer from this company:
“frankly speaking, we cannot use price discrimination as much as you can think. Because we make a deal, in advance, with massive scale with our partners. Therefore, there is not much room for differentiating price
3.2. 콜드스톤의 STP 전략
위에서 간략한 소개를 하였지만, 구체적으로 어떤 기업인지를 알아보기 위해서는 콜드스톤의 STP 전략이 어떠한 것인지를 개략적이나마 알아볼 필요가 있다.
1) Segmentation
콜드스톤이 기업전략을 구상함에 있어서 시장을 분할하는 방법에는 다양한 기준이 있을 수 있다. 일
2) Competitors in China
(1) A foreign brand, combines leading-edge science and technology and functional cosmetics market secure
-China cosmetics according to the statistics of the site last year in the sales income China brand cosmetics sales is-wide by 60%, that amount is 90% of total sales.
-The highest market share LOREAL brand and top 10 in the amounts entered China mainland only
analysis tolerance limit is 1 that is biggest number so we don't need to interpretate it.
VIF is inverse number of tolerance limit. And if value of VIF is big, there is high Collinearity between independent variables.
This is a result of regression analysis.
Y = 4.649+0.175*(factor1)+0.263*(factor2)+0.279*(factor3)-0.008*(factor4)+0.157*(factor5)
Dependent Variable
Independent Variables
Variable
Preference of cafe that is close to place for study like reading room
• Close to public transit
• Close to school shuttle bus
• Close to convenience
• Located on ground
• Located by road
• Place which has fresh air
• Easiest finding in building
• Clean place
• Not crowded
• There are no stair
• Near by othe