1. Location-Based Service Background
1.1. Definition of Location-Based Service
Location-Based services refer to general class of computer program-level services used to include specific controls for location and time data as control features in computer programs. Location-Based services utilize location information to improve business productivity as well as adding value to a comfortable life.
1. Customer Segment
Home users
All personal usage of computers
Smaller market than commercial
space.
Large enterprise
The needs of customers vary
from business to business
Small and medium Business
DELL has been a strong player in
the SMB market
Public sector
Government, education and
health care as areas of strategic
focus
2. The introduction of movie Frost VS Nixon
This movie is a true story of interview about the U.S ex-president Nixon. As you can see the name of this movie, this movie is about interview between the ex-president who wanted to come back the politic ground and TV MC David Frost who is past his peak and wanted to come back New York broadcasting field. These two people wanted to realize their hope
analysis of the company’s different business models and evaluate their strategic choices, recommend solution for WFM.
2. Company Descriptions
(1)Whole Foods Market
ⅰ History of WFM
In 1978, 25-year-old college dropout John Mackey and his 21-year-old girlfriend Rene Lawson, borrowed $45,000 from family and friends to open a small natural foods store called SaferWay in Austin, Texas (the
▶Market Situation
Smartphone market is booming nowadays. As the graph shows, the market is expected to grow more in the future. It is expected that almost half of the customers will use smart phones by next year. The important aspect that we need to consider is a generation of mobile communication. Most smart phones were based on 3G service but now, it is shifting to 4G service. So it is
History of Travel Industry
1947, Beginning of travel airways,
Domestic travel starts.
2. 세방 travel agencies
1960, a private enterprise established.
Primary duty : sold flight and railway tickets.
3. 1961,
Law of Tourism Industry Promotion established.
4. 1986, Liberalization of international tourism
5. 1990, Beginning of internet travel industry
Increasing of direct d
1. Intro
In present days due to advancing technology, every industry is becoming more and more complex. However, most of the people find it difficult keeping up their mental growth with the current pace. As a result, death caused by suicide takes place even more often, compared to wars or crimes. Additionally, the development of internet system and quick access to the internet, it is easier to
Products Selection Background
Emerging Energy Drink Market in Korea
Forecast of intense competition
International Number 1
Energy Drink
National Number 1
Energy Drink
Great Power of
High Ranked
Brand (Coca-cola)
Traditional, Historical
Brand power
Products Introduction
Brand Name : Red Bull Energy Drink
Manufacturer : Red Bull Gmbh
Specialty : International Number 1 Marke
Background
In 1998,
Raising $160 million
in capital from top investors
In 1999,
Being awarded 75 landing and takeoff slots at the JFK
In 2000,
Starting commercial operations
Positioning
Colorful and fun airline
Value player
Leather seats
Unlike other LCC, Jetblue provided assigned seating
Providing free personal satellite television
1. About Calyx & Corolla
Calyx & Corolla is a well-known flower delivery company in United States. It was planned and founded by Ruth Owades who had idea of delivering natural flowers by mail in shortest possible time. She noticed that demands for fresh flowers were dramatically increasing as an opportunity. New market was emerging in which natural flowers were not anymore luxurious products, b