2) Non-price policy in US
① Labeling policy in US
The posting of nutrition information on menus and menu boards - is a policy that more states and localities are considering each year. Supporters of nutrition labeling at fast-food and chain restaurants, including the American Medical Association, want labeling that is easy to understand and that includes the total calories, fat, saturate
The competitors we found is focused on unique design. Because there is not competitor of social enterprise like Toms shoes yet. We thought Toms strengths and strategy is not only social enterprise but also unique design. Therefore we just found which company will be competitor of our model in terms of unique design.
As mentioned before, the reason why TOMS shoes extensively standouts inthe shoe
④ Female's beer
By matching the current Cass Wright, theindustry is building image claiming to advocate women's beer that is for only women, low calories, low alcoholicity.
2. 4Ps
1) Product
① Brand: Multiple branding strategy
Presently, In addition to the OB blue and Cass Beer is the flagship product. Cass Beer has a product line of Cass red and cass ice light.
②Product p
the basic framework ofthe Joseon Dynasty. The Five Bonds formed its concrete basis, namely, "righteousness between king and ministers", "distinction between husband and wife" and "affection between father and son", which called for loyalty to the king and respect for one another; and "trust between friends" and "order between younger and elder", in which hierarchy and mutual respect were observe
3.2.The first product (2007 - present)
3.2.1.Main article: Mastretta MXT
Mastretta (est. 1989) first announced production oftheir MXT through Automóvil Panamericano magazine in May 2007. Even though up to a year will have passed, September 2008 will see the production version ofthe first ever fully Mexican designed and engineered serial-produced sports car, the Mastretta MXT, an automo
3-5.RoppongiHills arena
A city plaza where there's always something going on: endless new and exciting encounters.(Japanese Only
Roppongi Hills inthe middle of gathering a variety of cultural, urban outdoor entertainment space, "Roppongi Hills Arena" was born. Roppongi Hills Arena is an open space with a roof, some with up to overall performance on stage live events round the square, allowing
Extensive disappearance of
reliable documentary evidences, to make sure
the responsibilities ofJapanese military & officials
일본군과 관료의 책임을 명확히 증명해 줄 신뢰성 있는 많은 문서자료의 소실
the lack of academic studies & assessment & agreement
about the problem
Came from
the sociocultural prejudices
about sex crimes
성범죄에 대한 사
Opportunity
Rapid growth of smart phone
market
Recent success of iPad
Threat
Severe competition
in smart phone market
Dependence on limited number
of suppliers
Opportunity for Apple’s Mobile Products
Threat to smart phone
Threat to Mac
So, focus on Mobile Products of Apple inthe discussion
FOXCONN takes 1st EMS(Electronic Manufacturing Servic
"Aspirational luxury shoppers in Asia and other emerging markets are fueling sales growth in 2009,"
- Ms. D'Arpizio, Partner of Bain, Milano
Growth in China, South Asia and Central Asia may cause Asia to overtake developed countries as the largest luxury market region.
Asia's diversity (more than 15 countries, more than 300 cities, and more than 50 million consumers) will stretch luxury
the latest 5 year, and export is increasing
3. How different is the negotiation with EU from the one with USA?
FTA is a reciprocal preferential agreement, making it necessary for both parties open certainindustries intheir countries. According to each partner, the trade structure and tariff rates will be different for the considered products.
EU is an organization of 27 member coun