System
Waterproof
ThinkPad (IBM) and Convertible Tablet
World’s the 3rd largest PC maker
Securing great international market share
Highly intelligent experts in R&D
Huge market in China
Numerous potential customers
No trade barriers in Chinese market
In 2002, China became the largest PC market.
In 2008, Chinese PC market takes up about 37% of the world’s PC market share.
1984 Launches the New Technology
Developers Inc. funded by the CAS
- 1987 Chinese Character Card, first original
hardware
1989 NTD was renamed Legend Computer
Company
- 1990 Launched its own-brand PC in China
1996 Legend became the market share
leader in China
2003 Legend announces the birth of its new logo,
"Lenovo"
2005 Lenovo acquires IBM's Personal Computing
of high places, gender, and foreigner. we take extra caution on words and action which might make the customer offended. Also we provided the high-class services to secure clients by taking hindrance away for providing the very best customer service. We are now operating Executive club for businessman. Ladies Floor for ladies, and Chinese Floor which especially responds to the increased Chinese t
of significant future expansion within the Chinese semiconductor industry. It is our opinion that Samsung should begin an incremental decline in the production of low-end DRAM memory chips, and initiate an extensive strategic movement towards capturing the higher-end of the DRAM market, as well as new niche markets, such as Flash memory.
The external analyses showed that there are many competi
marketing division of Iriver.inc (formerly ReignCom), a South Korean electronics and entertainmentcompany founded in 1999 by seven former Samsung executives.
∘ History
In 1999, they formed ReignCom, with Yang as CEO, decided to capitalize on the growing MP3 playermarket. They decided to outsource manufacturing to AV Chaseway, located in Shenzhen, China, and contract product desig
of advertising that sets it above many beverages in terms of brand equity.
F. Sports marketing
Coca-Cola was the first commercial sponsor of the Olympic games, in the 1928 games in Amsterdam, and has been an Olympics sponsor ever since (The Coca-Cola Company, n.d.). Since 1978, Coca-Cola has sponsored each FIFA World Cup, and other competitions organized by FIFA. In fact, one FIFA tournament
(1) Paradise's market share in casino industry 2008 (foreign only casinos)
○ Leader of casino market
Paradise Walkerhill occupies the biggest portion of 29.5% and has been leading company in casino market. Three casinos in seoul are most competitive casinos in Korea and occupy over 70% of the total market.
(2) Number of Visitors and Profits 2008
- The numbers of visitors of paradise a
game's best-known players to enhance their image with consumers. Because, it's common for recreational golfers to base purchase decisions on the equipment choices of successful golfers on the PGA Tour.
3. Pace of Rivalry
The pace of rivalry is quickening. As the growth rate of golf industry is getting lower, golf equipment companies are struggling more to have larger market shares targeting
market has been worse
NC soft and other companies have been enter overseas market
Competitor- NEXON
Major products: The Kingdom of the Wind, crazy arcade, Mabinogi, Maple Story and Kartrider
Profit model: Partly Paying Model
Strength: Brand power, various customer ages, stable overseas sales
Weakness: major product, Casual games, has short lifecycle
User characteristics
More professio
2. NC Soft
1) History
NC Soft is an online computer game company that founded in March 1997 by T.J. Kim, a business software developer and author of the Korean word processor Hangul. In September 1998, NC Soft launched its first and most popular game, Lineage. Lineage was the first MMORPG to exceed the record of 100,000 concurrent users for the first time in Korea. The success of this game help