Each channel member is doing.. 3
Retailer :Reasonably priced items
Maximizing turnover
What are the results of ZARA’s Retailing strategy?
Highly centralized control
Maximizing turnover
High net profit margin
Less spend on advertising
To improve ZARA in Korea
Do local marketing strategy
-> Produce Euro standard + Asian figure
itself from other members
in the system.
Niche players represent the bulk of the
ecosystem.
Niche players are responsible for most of the
value creation and innovation.
3.3 Niche strategy - Nvidia
A designer of integrated circuits known as
graphics accelerators.
Nvidia dose not have own plants.
leverage the manufacturing platforms of two
keystone companies.
ESP 설계를 통한 서비스 최적화
Off-line과 상호보완을 통한 서비스 질 향상
다양한 고품격 contents 개발
교육 내용의 신속한 update
쌍방향성 멀티미디어 contents 확대
개인별 맞춤교육을 통한 학습효과 극대화
교육도구로서의 효율성과 전달성 제고
Contents 중심의 solution 개발
lead time short. Thus, it means information technology, communications infrastructure, distribution management, and design and product development are all important.
Strategy 4: IT strategy
Zara is using IT technology to integrate its value chain, making it possible to respond to changes flexibly so that eventually it can be harmonized with current highly competitive supply chain system.
strategies 에서 Superior efficiency 전략에 집중 (효율성)
★ Business-level strategies 에서 Differentiation 전략에 집중 (차별화)
1. 대우건설·대한통운의 시너지 효과
2. 항공-육상-항만 네트워크 일원화
3. 건설 부문, 운송·물류·서비스 부문, 제조·화학 부문 등 3개 부문 안정적 정착
4. 2008년 금호아시아나그룹은
* what’s underclothes?
undergarment worn next to the skin and under the outer garments
* underclothes’ origin
In 4th century, as the movement towards northern part, the Germanic race invented underclothes to protect themselves from the severe coldness in winter.
* ‘red underclothes’
there is such kind of tradition that when sons and daughters receive their first salary, they
Yuhan-Kimberly Company
Yuhan Kimberly company, manufacturing business which established in March,3th, 1970, mainly engaged in Consumer goods, industrial goods, healthcare products, digital textile printing (DTP). Their Target Market are Individuals, corporations, research centers, public buildings, restaurants, hospitals, textile manufac¬turers, schools, etc. And the Main Products are Diaper
Strategic Group (Competitors):
Walt Disney Co.’s main competitors are large media conglomerates such as News Corp., Viacom, Time Warner, etc.
Strategic Group Map (refer to figure 4)
Global strategy
Horizontal combination & vertical combination
Disney chooses horizontal combination strategy. Before 1980’s Disney’s main business was animation making and begging amus
01_Introduction of KrispyKreme
Overview of KrispyKreme
Founded by Vermon Rudolph in 1937
leading branded retailer and wholesaler
of high-quality doughnuts
Offer 20 varieties of doughnuts with coffee and
other beverages
296 KrispyKreme stores around the world (239 located in the US)
Partnership with Bubel/Aiken Foundation
Donate $500,000 to the International Story
Overview of KrispyKreme
-Founded by Vermon Rudolph in 1937 leading branded retailer and wholesaler of high-quality doughnuts
-Offer 20 varieties of doughnuts with coffee and
other beverages
-296 KrispyKreme stores around the world (239 located in the US)
-Partnership with Bubel/Aiken Foundation
-Donate $500,000 to the International Storytelling Center