What is SPA?
Introduced by GAP
Speciality retailer + Private label+ Apperel
NetBook
= InterNet + NoteBook
ASUS’s Eeepc: the first net book
Easy to Learn, Easy to Work, Easy to Play
How to reduce cost:
1. Produce only a small proportion of netbook
( Eee PC 1000HE, Eee PC 1002HA)
- can get a Economy of scale, learning effects
2. Outsourcing their main board ma
Targeting
Those who can’t afford designers brands, but still want their designs
Reasonable customers who are willing to pay less and buy
lower-quality clothes
Positioning
(what’s our position to seduce the market?)
Keeping the competence advantage of SPA + providing modern,
formal, but casual designs
integrated design, production and distribution system.
Each Swedwood factory is process oriented, using modern techniques to concentrate on one production process, one base raw material and a limited product range. This type of manufacturing optimizes efficiency and production volume. The Danville facility that opened in 2008 specializes in the manufacture of IKEA's LACK, EXPEDIT and BESTA light
possible.
There are currently 1,220 suppliers in 55 countries around the world.
IKEA made the strategic decision to form the industrial subsidiary Swedwood as a means of safeguarding itself against the loss of vital suppliers.
Each Swedwood factory is process oriented, using modern techniques to concentrate on one product process, one base raw material and a and a limited product range.
2.2 Structure
NH has a counterpart functional structure under the four categories – department of general management, agriculture, stock breeding, and credit in both headquarters and local cooperatives. However, each local cooperative operates freely from the headquarters while all they need to follow is the basic direction from headquarters. As a sub-unit, each local cooperative is autono
9) 한국형 사례
· 오로라월드 오로라월드
http://www.auroraworld.co.kr/korea2007/home.asp
http://blog.naver.com/hiseoulbrand?Redirect=Log&logNo=110080514254
오로라월드는 본사는 한국에 있어서 한국에서 디자인, 관리 업무를 맡고 있지만 판매 현지 법인은 미국 홍콩, 영국, 독일 등에 나누어져 있으며 생산 현지 법인은
◆ SWOT ANALYSIS OF NIKE
① Strength
- Number one sports brand in the world Global Brand
- Strong at R&D and innovation
- No factories that tie up cash in buildings and manufacturing
- They manufacture where ever they can produce the highest quality products for the lowest price
② Weakness
- The retail sector is very price sensitive
- Most of Nike profit margin comes from the sho
1.3 Company
As begin of facsimile business in 1983, Samsung Electronics produced Mono laser printer in 1991. After developing ink-jet printer and multifunctional printer in 1995, Samsung exported mono laser printer since 1997. Then Samsung started color laser printer business from 2003. In 2006, Samsung Electronics was able to produce the World's smallest color laser printer and started color l
<3> ASEAN 분야별 협력현황
정치 ․ 안보 협력
정치•안보협력 분야에서는 1994년 7월 ASEAN 지역안보포럼(ARF)을 설립하여 강대국들 간의 관계, 핵 확산 방지, 반 테러리즘, 초국가적 범죄, 남중국해 및 한반도 등을 포함한 주요 지역안보 이슈들을 논의해오고 있다. ASEAN 지역안보포럼(ARF)은
strategies by cutting salaries and advertisement costs and holding back their sponsorships.
Because of economic recession, current market shows fierce to strong competition among automobile companies. Automotive industry growth in North America is mature enough to rely on. Whether it can go back to previous ‘Moderate’ stage of competition is depends on emerging hybrid car market and economi