America’s largest online retailer
CEO & Founder Jeff Bezos
Headquartered in Seattle, Washington, USA
Amazon employs more than 31,200 around the world
Has established saparate websites in Canada, China, France, Germany, Japan, and United Kingdom
1994 : Jeff Bezos founded Amazon.com
1995 : Launched Amazon.com Inc. on web
1997 : Added CDs & Movies to the website
1998 : Added some new item
1.핵심 타겟은 주로 어디에 있나?
=> Advertising
2.어떻게 그들에게 접근할 것인가?
1.홈페이지안에 핵심타겟에게
유용한 정보가 있는가?
=> HP Renewal
2.행동을 유발하는 Benefit이
있는가?
=> Promotion
Main Design
디자인 요소의 일관성이나 디자인 스타일
가이드에 의한 화면 어플리케이션이 미
B2B
Taobao(C2C、B2C)
Alipay
Search Engine
Business Software (online software services, instant messaging software)
Internet advertising and mobile e-commerce
From the "basic e-commerce intermediary service providers" transform
to "full e-commerce service provider"
Meet at Alibaba → Work at Alibaba → Live at Alibaba
Times make the hero, the
Websites Ranked By Percent Change Based onDaily Market Share of U.S. Visits
Advertiser
Domain
Sunday % Change
Monday % Change
Hyundai
www.hyundaigenesis.com
1450%
-55%
Paramount
www.ironmanmovie.com
800%
-33%
GoDaddy
www.godaddy.com
616%
-30%
Audi
www.truthinengineering.com
433%
NA
SalesGenie
www.salesgenie.com
333%
15%
Office of National Drug Control Policy
www.theantid
II. Deploying Wiki
1. Laying out the infrastructure
We allocated many times to find Korean-based wiki platform but couldn’t find it in the end. So get a hosting service provided by ‘wiki spaces’. Then we started initial construction. Because our page is about restaurant in KU gathering information was first thing we had to. We tried to get information from various sources to improve acc
ii. The standpoint of the advertisers
In many countries of the world, most of the people enjoy their free time watching TV. So, the advertisers have invested much money on the TV advertising to inform viewers of their products or services and also it is only an outlet to meet the public. But TiVo brings out the change of viewers’ thought with the functions like zapping the advertising, therefo
(1)Apple Inc
Apple has made personal PC and OS
This factor can effectively recognize and cope with customer’s demand
It is important not also follow-up service AS, but also continuous developing related apps, OS upgrade
(2)Designe and easy using
Innovative UI (User Interface)
Many Apps that we needed is already in App store
Just one your finger can works apps
Attractive design
Mi
The movie became a great issue and spread in great speed and range through the internet
As a result of AMOLED marketing,
17,000,000
views on the web
in 4 weeks
520,000
visitors to its mini homepage
in 4 weeks
Even with very high price, AMOLED successfully exploited the market
sold for over
600,000 won, very expensive
But!
200,000 phones
were sold in a month
2.1.3 Marketing Trends
The market trend says that customers prefer to have more technical products that will make their life more comfortable. The Smartphone patron today is more requiring new design that will make a product different from others.
Compatibility: The compatibility of product is now preferred because customer can do their work with the different types of windows versions.