4. Threat
- Rising numbers of competitors
Many other competitors are imitating the design of Toms shoes. Therefore Toms shoes have to complete their products through research and development. After that, they promote create value and try to understand consumer’s lifecycle and needs.
- Management cost for donation
There are lots of costs for donation such as delivery, employment, manager wag
Tangibles
Physical facilities, equipment, and appearance of personnel.
Empathy
Caring, individualized attention the firm provides its customers.
Responsiveness
Willingness to help customers and provide prompt service.
Customer want a delivery finished promised time and location
Also the condition of product is important
Hanjin set the customer protective policy
Real time del
③ 68년간 공식 후원사로서 올림픽대회 지원
1900년 아테네에서 제 1회 근대올림픽이 열릴 당시 이미 「코카․콜라」는 미국 전역에서 마실 수 있게 되었고, 1928년 암스텔담 올림픽(olympic) 대회에 1000 박스의 코카콜라가 미국 선수단에 공수되면서, 올림픽(olympic)과의 관계를 맺기 시작하였다. 코카R
Ⅱ-1 Trustworthiness of the Internet Trading Partner at EBay
EBay Rating System
EBay, already taking into consideration the importance of reciprocal trust between buyers and sellers from the beginning of the business, EBay had established some trust gadgets to build trust among them. EBay had a feedback rating system in which buyers can give positive, negative, or neutral ratings to sellers
of free time
Life style Interested in many things but interest changes quickly. Follow close friends Too much leisure time.
Consumption
Habits The number of consumption is great but does not last Financially un-challenged enjoys travelling Spends a lot of money
Influence on other
Consumers Very active WOM Active WOM Tell close relatives
We can see that our core customers who are the 20s and
1. About China - Overview
As the third largest country in the world occupying an area of 9,600,000 sq km, it spans 62 degrees of longitude and 49 degrees of latitude. A wide variety of terrain and climate shape its numerous natural attractions. Abundant in a variety of resources, plants, animals, and minerals, the land has nurtured countless generations of Chinese people.
Full Name: The People'
Coke versus Pepsi 치열한 경쟁으로
Cola산업 전반의 시장규모 증가,
Soft Drink 시장의 다양성 증대
CP가 Bottler를 사들이는 산업 내 전방통합으로 거대 CP의 산업지배력 강화, Bottler와 소규모 CP 자생력 상실
Alfred Steele
“Beat Coke”
-Focus on Supermarket
New Bottle Sizes
New Advertising
Achieved
300% Growth
Donald Kendall
of facilities establish the physical space within which food production and service take place. the physical facilities must be adequate for the purchasing, receiving, storing, issuing, production, and serving of every item on the menu.
staffing
staffing needs. Employees must be available to produce and serve all items required by the menu. As a menu becomes more complex, greater demands may be
1-3. Global Marketing Strategy: International Menu
As you know, McDonald’s has built the world famous fast food franchise restaurant and as an international strategy, it has various menus according to the country’s culture or religion.
India
ⓜ Hamburgers do not contain beef meat or pork meat because of Hinduism and Muslim, thus chicken and lamb are the major ingredients for patties.
1. EGOIST
- EGOIST is Japanese licensed brand launched by Aioli into Korean young casual market in 2001.
- the word, Egoist means a person who thinks that he or she is better than other people and who thinks and talks too much about himself or herself.
Therefore, the brand name, ‘EGOIST’, shows that it’s very confident of its style and fashion.
1) Target consumer : Young genera