Ⅰ. Background of Selecting Cannon
1. Market analysis of Canon and the Reason Why We Choose Canon.
Canon took the first place by 35.9% in the camera market share worldwide according to the sales report from January to November in 2012. Canon is also the best among the other camera brands in sales. Although there are many other famous camera brands such as Nikon, Sony, Olympus, Samsung, Can
and supply chain management, with
clients around the world. It was acquired by JDA software group in 2006.
After the acquisition by JDA, the Manugistics software was expanded
by its new owners to leverage the best of Manugistics with the
existing JDA offering. In 2007 JDA launched the integrated solutions in
Demand Management, Replenishment, Order Optimization, andAdvertising and Promoti
of goods and services including both tangible and intangible elements
Price - determine the value of the need which is satisfied by the product
Place - having the product where it is needed, when it is needed, and in the correct quantities
Promotion - effective advertisement and sales techniques
Product Positioning relies on promotion and design to create niche appeal in a market segment
Market Environment
A. Macro-Environment Analysis
Consumer consciousness increases with the appearance of “well-being” trend.
• Consciousness for product
In a customer survey, 46% of respondents cared about the product’s ingredient, and 67% checked the product label. As the media developed, consumer consciousness is increasing. There are many consumer prosecution programs, such as
and made by hand.
-진로골드
진로골드 is original Jinro soju. So over than 50’s customers prefer it than other sojus. In short, this segment market, customer loyalty is higher than other market.
< Position in the market>
According to pictures, Jinro market shares take half of the market share. Jinro is a head company in soju market. Specially, 참이슬 series support Jinr
and packages holidays that combine several products in Korea.
But the difference is our business specializes in selling to niche markets. This business combines the concept of “Meeting(미팅)” which only exists in Korea and sightseeing together.
2-4. Vision and Mission Statement
"Building Memories Through Travel"
Travel is not about airplanes, car rentals, hotels etc. Travel is all
Product Introduction
The KRISPY KREME sells the doughnut and the coffee etc..
Doughnut Theater
Kneading & spurt →
Ripening →
Cooking →
Flip →
Glazing →
Packing &cool
Comes out rightly and
will be able to purchase
the doughnut rightly in order,
the doughnut there being mechanical
facility which makes in the shop
just do not pass, when yo
• Real-time and controllable
Internet advertising can be made according marketer’s demand, and broadcast quickly. But other traditional media has settled broadcast time due to the higher cost. If market wants to modify the advertising after the advertising broadcast is not allowed, because of the higher cost and some other reason. Instead of this internet advertising can change the adver
and practicality at the same time’ in its targeted customer’s mind. To turn its proposition to the reality, JIN Air made a effort to give better flight with reasonable fares to customers by reinforcing core services, getting rid of unnecessary services, simplifying complex procedure and regulation, and reducing cost
4. Marketing MIX
1) Product
Jin Air’s product is transportation service
And with the more increasing of a family has more than two cars, the more grow desire to other usages car. Because these reasons, the market of korea SUV is growing. Namely, this is the origin of the demand in market of korea SUV. In the initial stage, advertiser had emphasized the characteristics of the economicalldvertiusages in SUV advertisement like the advertisement of Sorento, Santafe, Re