국내 미디어 그룹 육성 필요성
국내 미디어 시장 정체로 신시장 개척 필요
신 정치경제질서, 문화질서 시대 동참
미디어 시장 대외 개방과 해외 자본의 유입
국내 미디어 사업자들의 국제 경쟁력 제고 필요
해외 글로벌 미디어 그룹과 경쟁하고 미디어 시장과 문화영역의 자생력을 확보하
4P Analysis
- Product : Music, Music Video, Concert
- Price : 10000 – 20000 won(Mostly Price of CD)
- Promotion : Simply selling CD& concert ticket by advertising(irregular)
- Place : Korea to Asian nations / All Asian nations’ record market(CD), Concert ticket promoting by internet or poster
As we can find in SWOT analysis SM have many strength and opportunity. B
< Life is beautiful > is SBS dramas glorified homosexuality . Chosun daily report’s paper run opinion ad about a < Life is beautiful > . Headline of opinion ad was “If my son who became gay after watching dead by AIDS, SBS should take the responsibility“ opinion advertisement blaming homosexuality have raised an immediate controversy.
SBS
Raw
기업의 인수전략이 갈수록 증가하고 있는데, 그 이유는 세계화, 다른 경제상황하에서의 다중산업규제완화, 우호적인 법규, 국내외 기업들의 생존과 전략적 차원에서의 수단으로 선택하고 있다.
기업은 다음의 이유로 인해 인수전략을 선택한다.
- 시장점유율을 증대시키기 위해서, 새로운 시장이나
3-5.RoppongiHills arena
A city plaza where there's always something going on: endless new and exciting encounters.(Japanese Only
Roppongi Hills in the middle of gathering a variety of cultural, urban outdoor entertainment space, "Roppongi Hills Arena" was born. Roppongi Hills Arena is an open space with a roof, some with up to overall performance on stage live events round the square, allowing
소셜미디어란?
사람들이 자신의 생각과 의견, 경험, 관점 등을 서로 공유하고 참여하기 위해 사용되는 개방화된 온라인 툴과 미디어 플랫폼
양방향성을 활용하여 사람들이 참여하고 정보를 공유하며, 사용자들이 만들어 나감
기존의 언론이 가지고 있는 이념적 기능을 보완
Internet
Inte
broadcasting and advertising activities. Finally we will suggest the result of survey for customers’ perception for the five home-shopping companies.
Suppliers
There are two routes for suppliers to sell their products to home-shopping companies. One is indirect procurement and the other is direct procurement if we see the two routes from the perspective of the home-shopping companies. The
Strength
- Good Durability
- Various Price/Model
Weakness
- Brand Power
- No Identity of Yepp
Opportunity
- Samsung Brand name
- Samsung Technology
Threat
- Competitors
- Smart Phone
① Overcoming High Price
Offering free services as well as trial versions to attract customers.
Offering various price contracts such as 요금 정액제 (flat-rate payment system) to lessen the burden of the customers.
② Overcoming Insufficient Infrastructure
effort to allowing Wireless Internet nets to open toward outsiders
Getting rid of the intermediate procedures by th
- Some problems which an informant(source suppliers) will face : Family
On the other hand, Jeffrey Wigand, A devoted family man who must sign a confidentiality agreement in order to receive a settlement and continuous benefits, the unprepossessing Wigand initially resists Bergman's request to help him decipher some tobacco-related documents(which was delivered to Bergman's house). But Wigand