2) Library as a cultural space
In the past, most people thought 'a library' is a place where people try to read books. However, libraries are changing considerably. We believe the library plays an important role in the society, as a cultural space. It is possible to guess this assumption with libraries around us.
First, we can assume that 'a library' becomes more creative place with
They support the view the free trade is mechanism by which powerful economies dominate the weaker ones. They argue that cinematograph films especially is a way powerful economies indirectly and negatively affect dominant cultures and life styles (Choi, 2007).
Figure 1. Average Production Costs of Korean Films by year (unit: hundred million won)
Source: Korean Cinema Yearbook 2007, KOFIC
3. Discussion about Marketing Plan.
Situation Analysis.
Internal Environment
Organization culture
OB’s organization culture has changed since Interbrew has its authority to manage it. Before M&A with Interbrew, OB’s culture was more likely under the tangible strict order from the position and even private relationship was very important part respect to get promoted. These are
1. 그림형제와 그림동화[Brüder Grimm]
■ 그림형제
그림 형제는 독일의 야코프 그림(독일어: Jacob Grimm:1785∼1863)과 빌헬름 그림(독일어: Wilhelm Grimm:1786∼1859)이다. 형제는 독일 민중들을 통해 구전되던 이야기들을 수집하여 편집한 《그림동화》로 유명한데, 또한 유럽에서 가장 널리 알려진 중편 소설
3) By 2013, Public libraries expand 900
Ministry of Culture, Sports and Tourism spend 34.2 billion building 56 public libraries (39 of metro region, 17 of rural areas etc.) this year. If 56 public libraries build, national public libraries grow from 642 to 698 according to last December and average serving population per library decline from 77,200 to 70,900. Ministry expand national public libr
Culture, a public organization but they also operates on the basis of advertising revenue. The FBC, which holds 70% of MBC shares, was created on December 31, 1988. They helped to free MBC from external constraints, thus resulting in greater independence of the Korean broadcasting industry.
MBC’s sophisticated sports broadcasting technology and know-how drew enormous audience to MBC during the
Synergy Effect !!!
1.Developed books of Wall Street Journal
2.Obtain various topics for wide range
of readers.
3. They are a suitable match because
the Wall Street Journal has successful
categories in lifestyle and culture
WHY???
→Interested in pop stars or celebrities
→competing program stimulates audience’s
interest, curiosity, and excitement
library news and event, and POSTECH research contents
Inside of the future library
① Open and unimpeded place
→ few inner wall & lots of windows
② Academic space(X) Cultural space(O)
③ High-technology equipments :
3D screen, touch screen, etc.
④ Examples :
Jose Vasconcelos Library (no walls between floors)
Seattle Public Library (seems like a book cafe)
cultural
change
● Change of market
environment
● Change of
technology
Vision of lotte.com
● Recognition
● Construction of
Infrastructure
● Increase in Internet using rate
● Increase in
E-business experience
● Increase in
the amount of Consumption
cultures]” . Living the information era, the right to get the equal information must be included as one of those ‘fundamental rights’.
Google must also consider its role as the search engine giant in the global society. Hill, in Global Business Today, insists that the powerful multinational enterprises must “use their power to enhance social welfare in the communities where they do busi