Noelle-Neumann(1974), Communication scholar in Germ- any, presented this theory which is one ofthe powerful effects theories about mass communication effect
Mass media spread certain contents to people and are powerful to make them dominant public opinion
She analyzed the meaning of public opinion and character of individuals in society.
Period [A] (~4/29) : Before the report of ‘PD수
and healthy. Thus, they will give impression that canned tuna has benefit that significantly outruns the cost. At the same time they will try to convince the consumers that they are ready to satisfy the changed demands.
Message Strategy & Format
The goal ofthe advertisement was to change the brand attitude and brand purchase intention regarding the canned tuna product. Before the la
3. 3Cs
3.1. Corporation
1) BMW
The BMW Group is the world’s leading company of premium products and services in the automobile market. BMW, which stands for Bayerische Motoren Werke, was established in 1817 in Germany and is now one ofthe ten largest car manufacturers in the world. There are more than 14 million BMW vehicles on the road today.
As a company producing high class autom
of PS, it was a new and late participant in the market so that it should implement a quick-returns policy. And PS2 had achieved a rocket start based on the success ofthe previous model, the PS. PS3 is not a cheap and easy-software-developable as PS, and not the best performing platform without any competition as PS2. The past name of PS2 as the market dominant player is fading out andthe cur
and brakes, with a great damage on Toyota’s brand image. Aggressive news toward Toyota appeared day after day on US Medias, criticizing Japanese workmanship had disappeared. Even US congress put pressure on Toyota, hoping it will help US automobile industry bring back its position on the market. This entire incident was call Toyota Recall Crisis, and Toyota, which had a dominant position on the
of several developed countries including the United States, which are major stakeholders ofthe IMF.
Another issue with the IMF’s politics is that the exercise of voting power or the core functions such as crisis solution, exchange rate management and financial policy coordination within the IMF have been designed to perpetuate thedominance of a few industrial countries, specifically the USA
the election was during a time of economic hardship. After long years of development, Korea was catching up to the wealthy, developed nations and accepted to OECD. However, the ambitious financial liberalization of president Kim Young Sam had failed miserably. Some scholars claim that the reform had failed due to the absence ofthe state intervention and supervision. Regardless ofthe cause, the
the USA remind us a historical event that once happened in ancient times with Persia and Athens; when Persia sent military aid to Sparta in war against Athens, after what Macedonians overthrew Persian Empire.
One ofthese examples is military aid the United States gave Iran under the Shah. The United States gave a military aid to Iran to break free of British and Russian dominance in Persia
and politic system. Of course, Korea got rid of Japanese bureaucrat, but they still existed.
After Korea became independent, at the beginning of establishing country, there were divided into two groups-right wing and left wing. Chosun-gunkook-Association(조선건국위원회) wa established by Yew Woon Young, An Jae Hong, Jung Paik’s group. Andthen, when it was sure that America will dominat
Social – Psychological Approach
Cause of imperialism : Atavistic nature in man
Aggression is the nature of man.
The point of aggression is aggression itself.
The drive of aggression anddominance : Survival
A political unit which does not only annex states, peoples, regions but also “influences” states, peoples, regions and other political units for various pu