Abstract
Due to the rapid development of internet society, Korean society in economic, cultural, social aspects is influenced by internet, instead of former mainstream media. The internet utilization on politics, however, was trivial. Despite its underdevelopment of internet usage on politics, with world trends of expansion of internet use, South Korea’s internet society on politics started t
1. Lotte Mart’s Background
1.1 Background History & Development
Lotte Mart is one of the “BIG3” big-box retailers- together with E-Mart, and Homeplus- in Korea, and is currently expanding its stores to other neighboring countries. The lines of commodities sold in Lotte Mart vary greatly from groceries, clothing, toys, to electronics and many others. Although Lotte Mart was a secondary
A specialized agency of the United Nations
◈Membership
-155 countries
-7 territories
-over 400 Affiliate Members
◈Head Quarter : Madrid, Spain
UNWTO was formerly the International Union of Official Travel Organization(IUOTO)
In 1970, the IUOTO general assembly voted in favor of forming the World Tourism Organization (WTO), based on statutes of the IUOTO, and after rati
1. Introduction
In October 1998, South Korean President Kim Dae Jung paid an official visit to Japan, for the first time since March 1994 a leader from South Korea had visited Japan, hoping to improve bilateral relations between the two countries. This visit was crucial for the renewed closer bilateral cooperation between Japan and South Korea, as it helped them hold comprehensive trade and in
Ⅰ. Introduction
Depending on the age of globalization, government as well as companies are becoming competitive in the field of budget system and recognizes the need of practical and effective financial management. The government have been implementing the Line item budgeting system to control strictly the use of budget.
However, the control of these budgets has inhibited the increase in pr
I. Introduction
1. Decided hotel - Hotel phoenix
2. The reasons why we choose the PHOENIX Hotel are
PHOENIX Hotel has good location but the overall facilities of the hotel are very old. So we could guess the hotel will attract more guests, if we develop the facilities.
II. Hotel information
1. Location
- Down town
- 8-1 Nampodong5-ga, Jung-dong, BUSAN, South Korea
- Close
Basic hotel information
Target market
Japanese customers more than 90%
Chinese customers is almost 10%
Almost never Korean
customers
Size : Average Hotel
Target market : Commercial Hotel
(Business Hotel)
Length of stay : Transient Hotel
Payment methods : European plan
Ownership & Affiliation
: Independent H
The evaluation based on
the barrier free Indicator
Grasp the point of problem
Suggest the simple way to improve facilities for traffic-vulnerable
Narrow concept of
traffic-vulnerable
“The Mobility Handicapped” by physical reasons when they use transportation
Broad concept of
traffic-vulnerable
“The transportation poor” by economic or social r
Information Technology (IT). IT enabled Wal-Mart’s success.
Wal-Mart is very secretive about their data warehouse. After achieving a major milestone Teradata, Wal-Mart’s data warehouse suppliers, was given permission to announce a few shallow facts about Wal-Mart’s data warehouse.
• Wal-Mart has indeed the world’s largest, non military, database with a size of one-half a petabyt
3. Using Need for Uniqueness
As stated above, Veloster has very special design, and it belongs to whole new car-segment, PUV. As a marketer, we need to use this aspect in order to get target market’s interest toward the product. We can have them feel uniqueness by getting this car since the car has whole new concept. Using slogan like “If you buy a Veloster, you’ll be a fashionable and s