Find Yourself Here
유네스코 세계유산
레드우드 국립공원,요세미티
국립공원
문화컨텐츠 + 관광= 테마파크
유니버셜 스튜디오, 디즈니랜드,
식스플래그스, 너츠베리팜, 씨월드
캘리포니아의 다양한 여행 테마 소개
캘리포니아 주의 12개 지역 홍보.
관광청 홈페이지 15개 언어지원.
해
Internal Resource Analysis (Strengths and weaknesses)
Strengths
The very first The Body Shop store opened in Brighton in 1976, and now The Body Shop is an international company with over 2,500 stores in over 60 markets worldwide. During the period, Anita Roddick has conducted a campaign such as Stop HIV/AIDS campaign and Stop Child Trafficking Campaign with its 5 values which are Against Animal
III. Overseas Chinese Capital in East Asian Region
1. Hong Kong
The population of Hong Kong is about 6.3 million and 98% of it is Chinese with 90% of them are from Guangdong province. The external structure of large corporates in Hong Kong seems to be westernized but the internal look shows rather family-oriented management system. Until 1988, ten family-owned companies dominated about 54
product innovation & brand image
-> heavy reliance on endorsements
mostly wealthy people
consist of core golfers + occasional golfers
core golfers (play at least 8 times or 37 rounds a year) :
1/3 of total golfers - 91% of rounds played a year
- 87% of total golf industry sales
off-course shops, discounting shops, online stores
growing
international golf market
various age groups of golfers
life style of time-spending on
recreation (leisure & sports)
golf industry declining as a whole
(saturated in U.S.)
Asian knock-off market
USGA regulations
low switching costs for consumer
good performance on product development and innovation in general, but for Top Flite
need for aggressive market activities thr
ⅲ. Disarmament of Conventional Weapons
The first UN Conference on the Illicit Trade in Small Arms and Light Weapons in All its Aspects adopted in July 2001 a forward-looking program of action that committed nations, regions and the international Community collectively to:
1) Help to prevent, combat and eradicate the illicit trade in small arms
2) Enhance cooperation among states to end
free time
Life style Interested in many things but interest changes quickly. Follow close friends Too much leisure time.
Consumption
Habits The number of consumption is great but does not last Financially un-challenged enjoys travelling Spends a lot of money
Influence on other
Consumers Very active WOM Active WOM Tell close relatives
We can see that our core customers who are the 20s and 30
Training to be Successful
Nordstrom provides a significant amount of training for salespeople through the continuous coaching and mentoring provided to new hires, and through the ongoing support provided to staff by managers and senior sales people. Managers are taught to be servant leaders, an approach that has taken hold in many great organizations. This is best exemplified by the notion t
2.2 Indirect threat
According to the PEST analysis, it is possible to divide into direct threat and indirect threats. Through analyzing the threats, finding out the critical threat then establishing an action plan to deal with the critical threat will be concluded.
1) Requiring substitute for oil
As many developed countries used huge amounts of oil when stepping into better life, skyrocke
1-3. Global Marketing Strategy: International Menu
As you know, McDonald’s has built the world famous fast food franchise restaurant and as an international strategy, it has various menus according to the country’s culture or religion.
India
ⓜ Hamburgers do not contain beef meat or pork meat because of Hinduism and Muslim, thus chicken and lamb are the major ingredients for patties.