product
Starbucks pursue diversity of product. Caffe latte, cappuccino, Americano, etc. starbucks sells more than 20 kinds of coffee. And because it sells goods like mug cup, it became to sell starbucks’s image. Because of coffee shop, it uses supreme Arabica coffee bean. Not only coffee bean, starbucks use special method of roasting. Customer can buy various size of coffee cup and make their
product and service.
The main ingredient fruits and vegetables, because fresh and clean image emphasizes. We will deliver breakfast, brunch and lunch at home, workplace, school. Additionally, a planned week worth of meals will be delivered for people who don't want to eat the same things everyday. Customers don't have to make an order everyday because they can choose a planned week worth of mea
image. Mix drinks such as Hennessy and Red Bull (Crunk Juice) or cocktails like Sin (Cognac and Gin) have introduced a whole new customer range. Rappers like Snoop Dogg, Busta Rhymes, P. Diddy and Kanye West are proclaimed Hennessy fans.
News, Products & Anecdotes
An interesting anecdote is that Maurice Hennessy, who was the CEO of the company at the end of the 19th century created the Cognac a
product in this summary. It has High possibility to switch brands and no significant risks. Low involvement hierarchy is belief-behavior-evaluation. We applied this theory to messenger apps. We divided the functions of messenger apps into hedonic and utilitarian. In hedonic, there are customized background image, ring tone, and viewing friend's mini profile. In utilitarian, there are the number o
image with Jordon in a lot of ads in the past. At that time Michael Jordan was a superstar for many people. Thus, Nike’s TV ads focused on Jordan in a basketball. But when Jordan retired from the NBA and his appearance in ads could not see anymore, Nike had to seek a new alternative which is recruitment of sports stars in other sports. Typical examples are golf’s Tiger Woods, soccer’s Crist
Product Line & Brand Marketing
We chose Dr. You Project in order to analyze how they changed their existing corporate image to a luxury brand and its unique product line.
3) Increasing of healthy food market scales
Recently, As well-being, lohas marketing a strong wind, at confectionery, healthy food market scales are increasing. The top of that is Dr.You. And also Dr.You combined food
4. situation analysis
SWOT Analysis
ㆍStrength
- Appeal to the customers as a domestic product
- Technical skills based on OEM
- Positive Worldcup image to appeal to the consumers
- Wide range of items
ㆍWeak
- Weakened brand image
- Inefficient domestic labor costs
- High price ratio compared to the brand image
ㆍOpportunity
- Brand awareness level increase
- Offensive but co
products are designed to make life more convenient, practical, and enjoyable. Our state-of-the-art, environmentally friendly products, including refrigerators, washing machines, and air conditioners, have raised our company's profile even higher.
* Digital Media
- Thanks to the onset of the digital era, multimedia sound, images, and data are becoming ever more present. In recognition of t
product)유형은 간단히 말해 중산층 소비자들이 감당할 수 있을 만큼만 고가로 가격을 책정한 상품군을 말한다. 즉 같은 제품군 내에서 최고의 가격이지만 소비자가 비교적 쉽게 구입 가능한 고급 제품을 말한다.
둘째, 명품의 대중화(Old Luxury brand extensions)유형은 말 그대로 Mercedes-Benz, Tiffany 등 전통적인
Strength
Expertise in CIB market
Customer dynamics from small companies to large companies
- Image of a stable and reliable financial institution
Weakness
Vulnerable in retail market
Not approachable image and low recognition
- Poor understanding inside of retail market
Opportunity
- Affiliate integration trend
- Trend of integrated financial products being rel