(2) 경쟁 분석
① 공급관점
기아, GM대우, 르노삼성자동차, 쌍용자동차, 토요타 그룹, 혼다 그룹, 닛산 그룹, 마루티, 제너럴 모터스 그룹, 포드 그룹, 크라이슬러 그룹, BMW 그룹, 폴크스바겐 그룹, 다임러 AG
② 수요관점 (고객 지각, 고객 행동 )
자전거, 오토바이, 대중교통(버스, 지하철), 기차, 항공
“What you want” is essential
Clear objectives are key
Cross functional team is a necessity
A good contract requires a lot of data
Create a Shared Vision
Include Effective Performance Measures
Use Performance Incentives and Penalties
Establish Clear Communication Mechanisms
Develop a Clear Contingency Plan and Exit Strategy
Manage People Issues
Terms of the Agreement
Minimum S
Product differentiation
Since the USGA limitation on dimension, volume, CT, and MOI, most golf club manufacturers were trying to achieve differentiation in drivers either lowering the center of gravity to increase launch angle or by offering clubs with adjustable features.
Nike Golf, Callaway Golf, Nickent Golf, and Nicklaus Golf had introduced drivers using square or other geometric shapes to
Production of Profit
● Room Rates
Single: 50,000 won per person
Twin 30,000 won per person, 60,000 won per room
Triple 25,000 won per person
4-bed or 6-bed room
The owner did not provide us with detailed information about profits; it should be confidential for a small sized guest house like Zen Backpackers, in order to keep t
3. Expanding Investment on Endorsement with Tour Professionals
Because it became difficult to diversify products due to regulations, golf equipment manufacturers relied more on endorsements of famous touring professionals. As the number of people interested in recreational golf boosted after Tiger Woods’s appearance in 1995, the number of people exposed to golf broadcasting or golf magazines
4.경쟁우위의 원천
4-1. KFC의 경쟁우위의 원천
(1)자산
①원료조달
국내 치킨전문회사인 하림, 미원, 영육에서 영계만을 엄격하게 선정하여 냉장 상태로 매일 매일 모든 점포에 유통되어 진다. 이는 여러 공급회사와 계약을 함으로써 보다 안정적인 물량을 확보 할 수 있으며, 적시에 치킨을 공급
products in each stand everyday.
Operating the demonstration corner ⇒ attracting customer’s attention
Give consequence to foods: limited consumption with remaining socialist living patterns.
Chinese characteristics that they enjoy eating.
Chinese who like sweet foods => enforcing sweets.
Operating stores under direct managements: It is d
products while it searches for the next big breakthrough. GE Global Research Centers are developing a broad technology portfolio to help customers and society meet a range of energy and environmental challenges.
One example can be found in the area of water use and purification, where GE scientists are investigating new membrane materials and innovative advanced separation technologies. These a
- 디지털신경망 [Bill Gates]
1) 인간의 신경체계를 기업에 적용한 것
2) 적절하게 통합된 정보의 흐름을 꼭 필요로 하는 부서에 적시에 제공하고, 인간의 사고력과 협동을 통해서 판매, 고객, 그리고 통계 등과 같은 정적인 정보를 변형시켜 제품을 설계하는 것
3) 정보의 흐름은 체계적인 시스템 속에서