Recommendation
Based on our analysis about the problem which The Face Shop is facing, we think that The Face Shop needs two things to maintain its competitiveness; improving the communications with customers and forming a firm brand image. By doing these things, The Face Shop can appeal to its target customers so that it can be a true market leader.
First thing which The Face Shop should do is
Since 1963, in Japan
No.1 SPA brand in Korea with profit
Inexpensive, but high quality
20s loves UNIQLO
Simple & Basic style
UT(T-shirt)
UJ(Jeans)
Heat-tech
Various products with many colors
S
Relatively lower price
Good product quality
Accessibility
Simple design of basic products
Mass production, less variety of product
(reduce the production cost)
Customer’s age
3) Preference of customer
The quality of coffee in the coffee store is very important. However, the difference in coffee quality among coffee brands is now decreasing. Customers visit coffee stores to enjoy a certain atmosphere and space of store as well as simply drinking coffee. In this aspect, the interior of The Coffee Bean & Tea Leaf is lacking compared to Caffe Bene with respect to comfort
만큼의
브랜드 인지도를 보이고 있음.
신상품 발매,인기 상품 재입고, 패밀리 세일 등으로 인해 전국 각지에서 많은 인파가 몰림.
Strength
트렌드의 중심지인 홍대에 위치함
Product quality and design
Fast reaction to market needs
Online based selling system
백팩(가방)으로 인한 높은 Brand Awareness
Moreover Amazon created a user-friendly Amazon.com interface for the convenience of the customers. Amazon.com’s customer interface was developed to facilitate a comfortable and convenient shopping experience minus all the annoyances of on-line shopping that encouraged return customer. Many features provided by Amazon.com stressed “ease of use” which included tailoring of the Amazon.com site
3. Adidas Originals: from niche to fashion mainstream
The cornerstone of the Sport Style division is adidas Originals: the original lifestyle brand, born in sport heritage but living in contemporary lifestyles. Adidas Originals with its Trefoil logo has become a relevant part of many people’s lives. With a holistic offering in products and communications, adidas Originals engages the youth
Brand Concept
“비즈니스 맨, 우먼을 위한 토털브랜드”
Target Consumer
25-35세의 Business People,
간결한 코디네이션과 실루엣 선호,
과시적 트렌드보다 퀄리티의 가치를 아는
합리적 소비자
Place : 오피스상권 중심의 중점유통전략(Specialized Retail Strategy)
복합매장과 TNGT/ TNGTW 단독매장
1.4.1.2. Sincerity
특히 social media 마케팅을 통해 전달되는 Contents는 진실해야 한다. social media는 사회적 네트워크, 곧 인간적인 관계에 기반한 매체이기 때문에 social media를 통해 유통되는 Contents는 Contents 공급자인 기업과 소비자간의 관계에 영향을 미치게 된다. 진실성이 없는 Contents는 이내 외면을 받을 수
Skin Balancing makeup products
Look like a good skin -> Make a good skin
Makeup products expected to be associated with anti-aging makeup products
housewives are the prominent users
Users, when compared to the entire cosmetics users, are highly educated and have good jobs (professional / office / service).
The highest proportion of buying luxury cosmetics is in one’s 20’s.
3. Competitor
(1)소형차시장에서의 경쟁자 분류 (Step 1: IDENTIFY)
우리의 경쟁자가 누구인가와 관련하여 경쟁자들을 Direct / Indirect Competitor의 여부와 현재/잠재적 경쟁자인지에 따라 신형 액센트의 경쟁자들을 구별해보면 먼저 같은 세분시장을 목표로 하고 유사한 제품을 바탕으로 유사한 고객편익을 제