앞으로의 스마트폰 마켓은 기존의 강자인 심비안과 림의 입지가 점점 없어질 것이다. 그리고 그 자리에 애플의 iOS와 구글의 안드로이드가 전쟁을 벌일 것으로 생각된다.
Strategy of Galaxy S
이렇게 형성되어 있는 스마트폰 시장, 특히 미국의 스마트폰 시장에서 우리나라의 기업인 삼성이 내놓은 스
Strategy Analysis (4P)
1) Price
Bean Pole is now a leading company despite the stagnation in the fashion industry in the late 80s adopting brand image value. Bean Pole’s marketers suggest leading brands should fulfill the two mandatory factors which are authority and social satisfaction. With these two factors, consumers are to think “I am different from others” or “I am high class a
Chili's Grill & Bar (Chili's) serves American food influenced by Tex-Mex cuisine(Tex-Mex is a term for a type of American food which is used primarily in Texas and the Southwestern United States). Chili's is founded by Larry Lavine and has over 1,000 casual dining restaurants, mostly located in the United States.
Macaroni Grill is a chain of Italian food casual dining restaurants in the US and C
Collaboration)의 정의
콜레보레이션은 전략적 제휴의 일종으로 협업, 협동, 합작을 의미하며 서로 다른 두 가지가 만나 서로의 경쟁력과 핵심역량을 바탕으로 시너지효과를 창출하는 것을 목표로 한다. 따라서 이는 급변하는 패션 시장 환경과 소비자들의 소비다양화에 신속하게 대응하면서 더 나아가
1. Leisure as Big Business
Changing demographics
11th largest industry profits in 2006
Annual revenues of over $100 billion
Triad—amusement, entertainment, recreation leisure activities
Entertainment content—live performances (theatre, musical concerts), interactive experiences (recreation, amusement parks, travel, gaming) and media (m
(3) Supply system in agricultural products of big marts.
Retail market of agricultural products can be divided by two markets. In a point of retail organizations’ view, there is a purchasing market that supplies agricultural products from producing districts and vendor of wholesale market to provides to customers. In addition, there is a market for sale the products to customers.
For
·SPA(Specialty store retailer of Private label Apparel)
브랜드의 대표주자
·경영 이념: 소비자들에게 합리적인 가격으로 패션과 품질을 선보이는 것
· 스웨덴 스톡홀름에 본사, 현재 37개국에 2,000여 개의 매장
·제품 범위: 남성, 여성, 아동 및 청소년용 속옷, 스포츠의류, 화장품 및 그 부속품
· 약 100여명의 사
brand-conscious and less price-sensitive. Many of them are employees of multinational firms.
3. Increasing brand awareness
After decades of robust economic development and market opening, cosmetics market in China has undergone tremendous changes. It has evolved from an underdeveloped market to a market in which consumers have strong brand preference. Nowadays, decades after the reform prog
아이덴티티 청바지 의류 잡화 속옷
새로운 빈티지 라인 입을수록 멋이 나는 나만의 청바지 V V V
유행을 초월한 진의 대명사 레귤러 스트레이트 핏 V V
편안함과 활동성 리바이스의
혁신적인 제품 V V
내적인 자신감과
화려한 자부심 섹시한
디바(Diva) 진 V
트랜디함과 높은 퀄리티 모던하
1. Discover Growth Power
with Building up Foundation
2. Field, There is Solution.
- Weekly Friday
- Actual fight > Practice
3. Understand Oneself. - strengthen core value
1997-> Galaxy, Rapido into China
2005-> Bean Pole Intl’ into China
2010-> Hexa by Kuho into the U.S.
Entered the Chinese market in 1997
Ran antenna shop in Beijing by 1999
Opened the retail shops at