※ 양배추, 배추 가열시 변색되는 이유?
단백질이나 lipoprotein의 결합 끊어져서 클로로필이 식물에 표면의 밀납물질이 들어감
* 클로로 필드과 산의 반응
① porphyrin ring 中 Mg가 2H와 치환 → pheophytin 형성(비가역적 반응)
② pheophytin 메틸에스터의 가수분해 → 갈색의 pheophorbide 형성
소비자의 관여도와 구매의사결정과정
1) 소비자의 관여도
관여도(involvement)란 특정 상황에서 자극에 의하여 유발되어 인지되고 지각된
개인적인 중요성이나 혹은 관심도의 수준으로서 소비자 행동에 영향을 미치는 개인
적 심리상태의 정도, 동기부여수준, 흥미의 정도, 개인적 중요성의 정도를
3.6 데이터 글로브의 구조
[그림1 ] 데이터 글로브의 구조도
데이터 글로브 인터페이스 구조는 [그림 1]에서와 같이 크게 촉각신호처리기, USB 인터페
이스, 그리고 데이터 글러브로 구분된다. 데이터 글러브는 손동작에 따른 신호를 감지하는
센서 모듈과 센서에서 나오는 아날로그 데이터를 디지
2) Masstige
Masstige is a marketing term meaning downward brand extension. The word is formed from the words mass and prestige and has been described as prestige for the masses.
The term was popularized by Michael Silverstein and Neil Fiske in their book Trading Up and Harvard Business Review article "Luxury for the Masses." Masstige products are defined as "premium but attainable," and t
(2) Long Term Care in Korea
In July 2008, Korea introduced social insurance for long-term care. There are several
important demographic and social changes leading to the introduction of long-term care
(LTC) insurance, including the rapid ageing of population as a result of the increase in life expectancy and the sharp decline in fertility. Total fertility rate is below 1.1 in 2005 (NSO,2007).
Grew 19 percent through the last 3 years ('05 ~ '07)
In 2009, the market value was around 9 billion won
Analysts expect that beauty service industry are going to grow over the 15 billion won.
Hair Design
Nail Art
Make-up
Massage
Spa
Etc
Personal:
Word of mouth
Non-personal:
Phone
Internet
Koreana Cosmetics
Amore Pacific
The Nadri
Sanggreen
Etc
Customer decide to
3) 심리, 사회, 문화적 요인
S. Freud에 의하면 인격특성은 정신성적 발달 psychosexual development단계에서의 리비도가 발달상의 어떤 단계에서 고착되어 있느냐에 따라서 좌우된다고 하였다. 즉 리비도가 구강기에 고착되어 있을 경우에는 수동적이며, 의존적인 인격특성이 형성되고 항문기에 고착되어 있을
Theoretical framework and formulation of the hypotheses
When consumers plan to acquire a service that requires a high degree of commitment, they consider the price of different options and brands as a key factor in making a choice. The perception process takes place through a comparison of the selling price, called the external reference price, with a price standard present in the mind of the co
<1.Introduction>
1) The Reason We Chose Automobile Sector as Subject
Economic integration is one of the main issues in global economy. Economic integration removes the barriers of trade, so it could create trades, help get the economies of scales and stimulate technological progress as the scale of market increases. However the importance of this traditional motivation is getting weak and weak;
The 18% discount rate would give an approximation to the correct NPVs for projects with all (or most) of the inflows in the first year.
The present value of $1 to be received one year from now, discounted at 18% is: $0.8475
The present value of $1 × (1 – 0.08) (that is, $0.92) to be received one year from now, discounted at 10% is: $0.8364
The former calculation overstates the correct a