Backgrounds of Setting Subject
-DDA negotiation , Expansion of FTA, Economic bloc, Weaken competitiveness of agriculture → Decrease income
-Hollowization and aging society of local community
Change of Paradigm to low carbon green tourism
-By maximize the effect of synergy between environment and growth, realize the economic growth and integrationally social development
-“low carb
Communist Party launched guerrilla operations designed to force the British out of Malaya. The Malayan Emergency lasted from 1948 to 1960, and involved a long anti-insurgency campaign by Commonwealth troops in Malaya. In 1963 Malaya, along with the then British crown colonies of Sabah, Sarawak, and Singapore, federated to form Malaysia. The proposed date of federation was 31 August 1963, however,
Sport, Ralph Lauren Polo Sport, RLX Polo Sport and Polo Golf.
As of 2009, Ralph Lauren or their licensing partners operate 163 full-price and 163 outlet/factory stores around the world (including Club Monaco and Rugby stores). The company's flagship store is located in the former Rhinelander Mansion on Madison Avenue in New York City. Other flagship stores are located in Chicago, East Hampton, L
For a long time, Chile was out of Spain’s sight.
The “Creole” appeared in 18c.
Chile achieved the independence in 1818.12.18.
First Marxist president, Salvedor Allende was elected.
“Make a socialist states of Chile.”
His extreme policies caused blockade of US and economical failures.
Non - t
VISION
스포츠 세계를 핵으로 하는 긍정적인 생활을 위한 브랜드
MISSION
창조적인 제품을 만들어 내는 것으로 사람들에게 긍정적인 에너지를 제공하는 브랜드
‘원래 아식스는 마케팅보다는 연구개발(R&D)을 우선시하는 브랜드로 알려져있다. 마라톤화, 러닝화, 배구화 등 기능화는 세계적으로도 최
3) By 2013, Public libraries expand 900
Ministry of Culture, Sports and Tourism spend 34.2 billion building 56 public libraries (39 of metro region, 17 of rural areas etc.) this year. If 56 public libraries build, national public libraries grow from 642 to 698 according to last December and average serving population per library decline from 77,200 to 70,900. Ministry expand national public libr
Product
Differentiated function, and service
Price
Free: great value for no cost
Promotion
Indirect advertisement: TV, Magazines
Word-of-mouth
Advertisement service
In April, 2010 Twitter introduced
advertising program (Tweetvert)
First big step to establish a money-making tool which proves their self-sustainability
Age: 20-30
Lifestyle: who likes to share their inform
Introduced to New Zealand in May 1870.
Every town and city have at least one rugby club.
Kamate Haka ver.2
All Blacks "are the best side
in the world"
This piece of clothing is called a stubby and
it has filtered into the dress code for Kiwis everywhere.
we focus on Designed QR Code
Purpose
By attaching QR Code in the bottle, consumers can scan it and it will be connected to the teaser advertisement which shows diverse images of extreme sports to think of new concept of POWERADE
Expected Effect
Increase the awareness of new concept and change consumers’ positioned image of POWERADE into more strong and powerful image.