I. Introduction
1. Description of Fire Service Organization: the Organizational Structure and Function
Fire service agency consists of multi-step organizations; the Ministry of Public Safety and Security (NEMA) as the central government, headquarters in18 Si-dos (National Fire Academy, Coast Guard, etc. are excluded in this case) as the middle, fire station (including regional safety centers
고객은 모바일을 통해 / 즉각적인 반응을 / 나타내고 있습니다.
엑스티파이에 따르면, / 푸시 알림의 경우 / 5분내에 오픈율 30~60%라는 / 고객 반응을 보이며,
래티튜드 리서치는 / 고객은 모바일 정보에 대해 / 확인 즉시 클릭과 검색을 한다고 / 말합니다.
또, 컴스코어의 발표에 따르면, / 모바일
[Target Audience and Comm. Objective]
Channel: Online shopping mall
Target Audience: Women in 20s~early 30s who are SNS users
(5,082,069 * 89% = 4,523,041)
Pull strategy
Persona
Gender: women
Age: 20~34
Lifestyle
Heavily using SNS,
Enjoying sharing experience
Open to various kinds of beauty
Shopping online at least once a week
Communication Objecti
Ⅰ. Executive Summary
SonZzang, a traditional hanbok manufacturer and retailer, is launching a sub-brand, LEESLE. There has been the market for hanbok mostly with the customers in their middle age. However, LEESLE has found that younger people’s interests in hanbok were getting larger. A couple of big traditional hanbok brands have also seen this opportunity and started new businesses tar
He had observed New Yorker’s lifestyle. Because of the expensive parking fee, New Yorkers usually walk. However, the uneven sidewalk in New York the bottom of the shoes did not survived. So he produced ‘High durable bottomed’ shoes. He struggled to secure a distribution network for selling them. Kenneth Cole began the shoe business inside of the New York Hilton Hotel. Wanted to try somethin
I. Introduction
1) Thins about Egypt
Revolution! How heart beating word it is! There are so many revolutions in world history. In spite of many number of revolutions ever, all the revolution have same thing in common. Today we will discuss about the revolution of Egypt. Why Egypt? Because Egypt one has similarity with our nation, Korean revolution. For example, March 1st movement or April 19
Defining the Four Tides.
1) Scientific management – Definition : This reforms seek greater efficiency through the application of scientific principles. Method : tight government rules. it rest on rule-making agencies such as the Office of management. Support group : Those of who prefer tight chains of command and strong presidential leadership. For example : In 2002, Congress returned t
2. The war on waste
Definition : This seek increased economy through attacks on fraud, waste and abuse
Method : Auditing and investigating for waste. it rest on the innovation and commitment of agencies, team
Supporting group : people who favor coordinated retrenchment (Reduced buget) like the war on waste
Ⅰ. BACKGROUND
대표적인 스카치 위스키 브랜드인 조니워커는 Databank에 의하면 세계에서 가장 고급스러우며 가치 있는 브랜드중 하나이다. 2013년 인터브랜드(Interbrand)가 선정한 세계 100대 브랜드에서 82위를 차지했으며 브랜드 가치는 47억4500만 달러라고 한다. 조니워커는 세계 최초의 글로벌 브랜드 중
Ⅰ Introduction
1. Topic Explanation
- Seoul Metro
Seoul Metro is a public corporation which runs the Seoul Subway Lines 1 to 4. Founded as Korea’s first subway system provider on August 15, 1974 to provide mass transportation to the citizens of the Seoul Metropolitan area, Seoul Metro was the first local public enterprise to be established under Article 49 of the Local Public Enterprises a