. Introduction of ZARA
(1) Concept of SPA and Fast fashion
SPA which stands for ‘Specialty store of Private label Apparel’ came into the world in 1987. When America’s apparel brand ‘GAP’ took over ‘Banana Republic’ in 1987, people started to call their business status as ‘Specialty Store Retailer’. A SPA controls over plan, production, distribution, and retailing and thro
1. Executive Summary
As the market of the coffee shops is growing bigger and bigger, the competition in the market is also getting more fierce. In this situation, the Korean brand "Caffebene" has became the top brand in Korea only after 3 years of their establishment - by opening around 800 coffee shops in Korea, making almost a hundred billion won for their selling. What is the success point
Ⅰ. Introduction
1. HANATOUR
HANATOUR, which are wholesale travel specialist planning and selling travel products for 5,000 retail travel agents, is Korea's largest travel company that has 2,000 travel professionals, 10 affiliates, 27 locations overseas direct corporate and offices. Also, HANATOUR is a first comprehensive tour enterprise, which has been achieved of No.1 for 12 c
Ⅰ. Introduction
ⅰ.HANATOUR
HANATOUR, was founded in Jan 1993, is the largest travel agency in Korea. They have been operating network covering 30 areas around the world, with over 2,500 employees. They own now many branches at home and abroad such as Korea, China, Japan, Southeast Asia, and so on. It has been keeping the top on the first in Korean tourism industry for the past thirteen y
What is Korea culture wave?
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1. Korea wave in International society
Korea culture is becoming hot issue in international society. Although it’s not major break out debut. People in many country around world isstarting to pay attention to th
1. Introduction
1) The reason why we select this topic
There was a hot issue which is related to Mrs. Kims euthanasia in korea 2009. It has been a hot topic not only in Korea but also in all over the world since long times ago. Yet there is only one case in korea about euthanasia but there are many cases in abroad focused on developed countries. Especially Dignitas, regarded as resort of
level of the organization, ore regional subunits.". Decentralization includes devolution of power from central government to local self-governing bodies and deconcentration of resources from capital area to rural areas. Also decentralization means essentially transferring of political power from the central government to region in a country and localization of central power from the hierarchical
Dell, Inc.(NASDAQ: Dell / HKEX: 4331)
Founded at Austin, Texas, in November 4, 1984
Founder/CEO: Michael Dell
Products: PCs, Peripherals, Servers, Storage, Smartphones, etc.
Revenue: $61.49 billion(FY 2011), Net income: $2.63 Billion(FY 2011)
… into a broad range of new markets, including printers, handheld computers, storage, and networking gear. And it's swinging for the
Hwaseung was an OEM partner of Nike and Reebok in the 80’s until Nike went independent to Nike Korea. Lecaf is a subsidiary of Hwaseng and was first launched as a mean to rival Nike Korea. Lecaf produces quality sportswear products that brought the company up to one of the best 10 Korean corporations. Lecaf was a relatively popular brand before the foreign brand trend kicked in. Although the co
high quality cars in relatively low prices. Our team thought that KIA motors are doing well in domestic and abroad markets. However, if we found that KIA's shortages and establish several strategies to overcome that disadvantages and strengthen the strong advantages related to design marketing, organizational culture, brand marketing. This marketing plan outlines strategies that KIA motors doing