1.For the old, Intensify current high quality image.
Emphasizing no hangover image demonstrated by Japanese doctors , be the “Business Liquor with little harm in health “
Not so big success of Soju in western market unlike Japan
not enough identification of Korea to reach Americans’ recognition
Identity of Soju is equivalent of identity of Korea ( cultural product )
Posi
4. Regression analysis
4-1 Tourism destination image depending on PPL effect
We analyzed that PPL give what kind of effect on to Cognitive, Emotional tourism destination image. In other words, we took linear regression analysis to know the Cognitive, Emotional tourism destination image depending on PPL effect. Through the variable calculation, we got the mean of PPL effect. We set this to
image only when you change your body, skin, and fashion altogether”.
IV. Studies on our customers, competitors, and collaborators
1. Customers: Analyses on the target customers
Segment Age Profession Characteristics
1 20-25 University students - Especially, freshmen & discharged soldiers are interested in their appearance
- Most of them are tech-savvy, using the Internet and other te
INTRODUCTION
Korea Telecom Freetel (KTF) is a well-known telecom carrier in Korea, providing wired and wireless integrated search services, digital entertainment services, including music, gaming, and imaging, online and offline financial services, and logistics services, including a new wireless service launched under the name SHOW. KTF intends to build a personal hub where comprehensive inf
1. Korean Wave Phenomenon
The Korean Wave is a phenomenon sweeping through Southeast Asia and China. Intensified by the sudden surge in Korea's national image brought on by the 2002 FIFA World Cup, the Korean Wave started with the rising popularity of Korean pop stars such as Ahn Jae-wook. More recently it extended to a boom in Korean-made TV dramas such as Winter Sonata and Autumn in My Heart,
The high-income group purchases an average of 40% more per visit than the typical shopper.
So Wal-Mart Stores should make efforts to enhance high-quality
image in goods composition that can fulfill preference of high-income shoppers.
To do so, concretely, Wal-Mart Stores should make high-grade
PB(Private Brand) goods in foodstuff and living necessaries.
By doing that, Wal-Mart Stores can i
1. Introduction
Neuromarketing is a marketing strategy in which neuroscience is applied to collect information on people’s physical and brain reactions. The information is then used in various marketing strategies. When analyzing brain functions, neuroscientists generally use either electroencephalography (EEG) or functional magnetic resonance imaging (fMRI) technology. EEG measures fluctuatio
1. CEO
Hi My name is LEE HAN HO. I`m in charge of CEO in our company.
I`m gonna talk about what is a flea market.
Flea market is new concept of market. We planned our business for improvement of region`s image and revitalization. Our business is quite different with other common market. It is made by participation of people. So it is a very important role to create cultural image and impr
1) “Wal-mart entered small cities
where nobody took interest in”
2) Human-oriented management philosophy
3) “EDLP(Every Day Low Price)”
1) Failure in low-wage policy
- Lost the desire to work
- Inefficiency was caused by low-wage
- Made a bad image by low price firm
2) Lost advantage of integrated distribution system
- Hard to run business in small s
in order to back up the high class image
Providing the products which are served only in E-Mart and are popular in Korean market, except the ratio of local products set by government pressure.
Attachment of bar code and POS system: rapid calculation
Guarantee of lowest price and 100% change and refund system
Lingual ability of dispatched resources: same