Ⅰ. Introduction
1. Research Background
In 1980s, Korea has represented the democracy. The democracy ideology has selected in Korea by main ideology. According this flow, municipalism's importance grow bigger. The main contents of municipalism is to provide the local public service by civil's needs. This smooth supply about the local public service is one of the important index that can
Q. What is the local government innovation
Local administration innovation can be defined as settling a administration practice that never existed before in local administration successfully and represent the overall activity of introducing new administration practice.
That is to say organizational culture, system, work process, group composition, management technique etc.
To admin
1. New Trend
Intensification of consumers’ power
consumers’ information is so enlarged
Fusion Marketing Channel
One-stop shopping
Mega concept shop
1) The Definition of Home-Shopping
Home-shopping is defined as a shopping pattern that purchasing the goods or services via direct order by seeing the newspapers, magazines, TV, catalogs, and online network offered by home-shopping
with natives, learning foreign language
Year 2002, first regular album
Fluent in English, didn’t inform nationality
Culture product’s elaborate plan
China entry planned
Chinese style group, member name
Year 2005, active part as Tohoshinki
Japanese market concentrated after Japan entry.
Popularity in artistic TV programs
Start from local TV program
1. Foreign Direct Investment
1) FDI 의의
FDI란 Foreign Direct Investment의 약자로서 해외직접투자로 번역된다. 이는 외국인이 단순히 자산을 국내에서 운용하는 것이 아니라, 경영 참가와 기술제휴 등 국내 기업과 지속적인 경제관계를 수립할 목적으로 행하는 투자를 말한다. 즉, 피투자기업의 경영에 직접 참
sign, product positioning, brand name, packaging, selling prices and customer service programs are performed in uniform with no influence by different individual market status. Meanwhile the standardization in marketing process is a process that makes marketing plan or strategy unify.
2) Localization
Localization can also be divided in to two groups which are marketing program and marketing pr
Overview
We will be looking at the history of Korean wave and the current status and the development of Korean wave over the course of the period. Also, we will be covering the economical, cultural and industrial effects that Korean wave has brought about. And then, our focus was on discovering the solutions and directions that Korean wave must follow in order to develop its existence into th
to say that the company had started to apply epoch-making international business strategy.
As we have seen, INI Steel has grown up on the basis of domestic market. Does INI Steel have to continue its growth strategy? By analyzing both local and overseas market, we are going to answer the question and recommend some strategies for the firm’s progress, on a short-term and a long-term basis.