women are required, and because of the laid back attitude confirming your appointment is suggested as they do get cancelled at short notice. In public during the discussion, saying ‘no’ directly, is impolite. Indians do not like to express ‘no’. This behavior should not be considered dishonest. It is considered terribly rude if he did not attempt to give a person what had been asked.
Fo
urban and active concept. Not only does it gain the glorification in its model but also it has been chosen as the safest car in the year 2009 in America. Thanks to the designing business KIA Motors has drastically changed its concept and successfully fitted into the automobile market. CEO found the identity to this company.
3. Strategy Focus and Plan
Mission/Vision
Based on the creative
H&M offers fashion and quality at the best price
H&M's first store was opened in Vasteras, Sweden in 1947 by Earling Persson
H&M is in around 2000 stores spread over 37 countries
H&M offers fashion for women, men, teenagers and children
The collections are created centrally by around 100 in-house designers together with buyers and pattern makers
H&M also sells own-brand cosmetics, accessorie
women. One can imagine how mysterious and sad life could be if a woman could not get married. Having children was a blessing and not having them seemed a curse in those days. Those were days when people gave their daughters to other nearest families as a compromise or tradition.
In our days, Polygamy still exist for some more and range of reasons. The reasons depend on each person and each man a
Culture is a system of elements comprising human behavior, the way of living and thinking, which unites people into groups by establishing their uniqueness.
Eg 2. Procter&Gamble found that its ads for Camay soap did not work in Japan because the ads featured men complimenting women on their appearance, the directness was not well received
Mistakes, concerned with efforts to translate the mess
women’s Univ. in 1999, Korean hierarchical culture was stronger than now. There were much less multinational companies at that time and most of companies had very strict culture. It was natural that the workforce atmosphere was very different from its home country. Because Starbucks wanted Korean employees to communicate with customers freely and willingly to deliver its own coffee culture, Kor
미스터 피자가 내세우고 있는 슬로건은 “Love For Women” 즉, ‘여자를 사랑합니다.’이다. 여자를 위한 피자를 주로 내세우고 있는 미스터 피자의 이러한 동향은 ‘2009 여성 신문사 선정 여성 소비자가 뽑은 좋은 기업 대상’을 ‘5년 연속 수상’함으로써 화려한 성과를 드러내게 되었다. 미스터피자가
1. Usage Purchasing route
-Where to buy?
-What kind of products to use?
2. Important Influences
-Who or what make you…?
3. Criterion of cosmetic product
4. Effect of advertisements
5. Desirable image/Expecting effects
-Ideal image of one self
①There is a discrepancy between image of ‘Missha’ and ‘Ad of Missha Urban Soul’
Brand image of
1. Background
1) Introduction
As the incomes significantly increase, people have been interested in shopping. Many people spend time and money for shopping. Women like shopping more than men do. They don’t hesitate to buy some luxury items for their self-satisfaction. They go to Hong Kong or Singapore for shopping even if they spend more money. Therefore, we chose young women who like
urban areas along with an upswing in rural consumption will further fuel this growth to around 7%~8%.
In the U.S., when people think of a big warehouse store, they think of lower prices and small boutique stores have higher prices. However in India, the perception is exactly the opposite – the bigger store has higher prices; smaller shops can offer lower prices because their overheads