1. What is the Smart phone?
Electronic handheld device
that integrates the functionality of a mobile phone,
personal digital assistant (PDA) or other information appliance
2. The appearance of Smart phone
*Technical Development of
Mobile Telecommunication
*Consumer demand
*Technical Development of
Network
3. What factors are causing the smart phone to
spread rapidl
technology, by Making diverse digital convergence.
“Open Architecture”는 다양한 소프트 웨어를 삼성기기를 통해 접근하게 한다는 전략입니다.
일반적인 생각과는 다른 길을 갔습니다. 수명주기는 짧아지고 수익성은 콘텐츠 사업에 높기 때문입니다.
그러나 다양한 기술을 바탕으로 다른 기업들을 넘어섰습니다.
When the south Korean economy experienced the first oil shock in early 1970s,there had been preliminary discussions whether there was need for an unemployment insurance system. In the latter half the 1970s, south korea’s economic structure was transformed from an agricultural to an industrial economy.the labour market in consequence went through major changes and the excess supply of labour was
"Change the world by bringing computer to masses"
Apple Computer is committed to protecting the environment, health and safety of our employees, customers and the global communities where we operate. Apple strives for continuous improvement in our environmental, health and safety management systems and in the environmental quality of our products, processes and services.
Korea. It was founded on 12 November 1993 by Shinsegae, and was the first discount retailer in South Korea. The smart card was first introduced by E-Mart of Shinsegae Department Store Co Ltd in 2008. Imbedded with radio frequency identification (RFID), the smart card is equipped with a barcode reader and touch screen on shopping cart to help consumers to offer better shopping experience.
-As
attractive phone!
From a research implemented by CM Research center
(1,200 people from 10 to 51 year old, got 9.59%)
The first ‘BEM-like’ marketing started with “Anymotion”
Anymotion?
Celebrity marketing : Lee hyolee
A music drama
Targeting for teenagers
20% up in brand favorability
It was First in KOREA,
But Not a completed one!
The Xbox (name derived from "DirectX box"[4]) is a video game console produced by Microsoft. It was Microsoft's first foray into the gaming console market. The integrated Xbox Live service allows players to compete online. The Xbox was released on November 15, 2001 in North America, February 22, 2002 in Japan, and March 14, 2002 in Australia and Europe. It is the predecessor to Microsoft's Xbox 3
home video
-differentiation (quality and content)
-major studios as distributors
-directly related to customer satisfaction
-DVD, VHS cassette
-digital file ownership
Stand-alone VOD business
Acquisition of cable provider
Combining these two
VOD service provider through internet TV became a general tendency.
Many major players participated in this area.
Model”…
Questions: China would achieve another ‘East Asian Miracle’? China could avoid another financial crisis?
Some argued that China is following Japan-Korea model (Li and Lian 1999; Li, Li, and Zhang 2000)
“market-preserving authoritarianism”
Some argued that China is more likely follow the Anglo-American model (Qian and Weingast 1996)
“market-preserving federalism”
2) HEM KOREA의 현행 사업
HEM KOREA의 사업 분야로는 Consumer Magazine인 엘르, 엘르액세서리, 엘르데코레이션, 엘르서울, 엘르걸, 프리미어 등 6개 매체가 있으며, Membership Magazine인 에비뉴엘, 루엘, 루브 등 3개 매체 그리고 Custom Magazine인 모닝캄, 비욘드, 파리바게뜨, 힐스프라미스, 한불화장품 등 5개 매체로