growth level,
family restaurant moved away
from expanding in Seoul.
Outback Steak house starts adding
large-scale stores.
Other brands introduced “new”
brands to draw attention.
Strengths in western countries
started becoming weaknesses in
Korea.
Expensive price made the family
restaurants target mainly the
middle-class consumers
class, we learned many things related practical marketing strategy. So we wanted to apply what we learned about marketing to real Apple Ipod’s. This term paper mainly concerns about core concept and strategy by Apple – mission statement, STP analysis, external – internal analysis, and 4P analysis.
II. Mission Statement of Apple Computer
Q. 1 - Apple’s mission statement
App
1. About China - Overview
As the third largest country in the world occupying an area of 9,600,000 sq km, it spans 62 degrees of longitude and 49 degrees of latitude. A wide variety of terrain and climate shape its numerous natural attractions. Abundant in a variety of resources, plants, animals, and minerals, the land has nurtured countless generations of Chinese people.
Full Name: The People'
to ride and additional function. And the market became subdivides to small sized, middle sized and large sized lately. In the initial stage, the SUV market was grow steadily to the spotlight of the middle sized SUV. Lately, however, this SUV market's growth is slowdown. But the SUV market is growing up in this time thanks to launch of mini SUV like Hyundai 'Tussan ix' and KIA 'Sportage R'.
sales of 245 billion won in 2009. With its rapid growth, Megastudy is currently the fastest growing technology company in South Korea. For student, one course costs usually from 30,000 to 40,000 wons and they can be watched repeatedly. One subject is usually divided into multiple courses, and student can decide how many courses he or she wants to select.
Analysis of Megastudy
1. The service
beans. They are definitely not Cost Leadership. And Starbucks targets not entire people but 20;s and 30’s women specially upper classes people. That is Market Segmentation is not high and they are not differentiation. Their business level strategy is focus. But Starbucks construct their own loyalty and various coffees. In that, their business level strategy is exactly focused differentiation.
growth in North America is mature enough to rely on. Whether it can go back to previous ‘Moderate’ stage of competition is depends on emerging hybrid car market and economic recovery.
2) The Potential Entry of New Competitors
The barriers to enter the automotive industry are substantial. For a new company, the startup capital required to establish manufacturing capacity to achieve m
of the Web. To a specific industry, the Web can be a critical threat but at the same time, to the innovative firms in the industry, it can be an important tool in gaining a strategic advantage.
Third, the firm constantly works hard to maintain the advantage in the competition. As we learned in class, just like Qualcomm, Rosenbluth used licensing to maintain the advantage in the competition.
growth” policy to participate in trend of reducing emission of carbon dioxide.
2) Rising oil price
In July, 2008, Dubai oil prices exceeded $130. High demand from China and India caused the soaring of oil prices which had been stable for 20 years’ after the ‘Oil shock’ to that led to unstable condition in oil prices owing to imbalance in oil supply.
Source: Korea National Oil Corp
growth of Seoul tourism.
2. Situational analysis
a. Macro Environment
As global economic crisis has recovered (refer figure 3-a-1), we expect more people will visit Seoul in 2010. And many westerners have more leisure time due to decrease of working-time and they are curious in the orient culture. Yet, Korea has low country brand(figure 3-a-2) and new type Influenza A virus was spread in 20