growth potential market for milk. Because of the change of generation, it has developed for the generation to meet the milk. In order to preempt to potential market, we need a new marketing strategy.
⇒ Milk market in the maturity
b. The milk market in the past and now
- Before the functional milk appeared
- Market was formed by not quality aspects of milk but freshness and ease
Classify milk market To FCB model, it is rational and low involvement market. Relatively milk's price is low and milk is favorite food, consumer buy milk in low involvement. But milk related health, so consumer rationally think milk's quality and buy it. Rational consideration is determined by past buying-experience and also determined before point of purchase. Therefore it seems like a low invol
◆ 연구조사 배경
❍ 미샤 브랜드의 출시 및 성장
• 미샤는 2000년 뷰티넷의 화장품 브랜드로 출시되어 “Quality Base”라는 기치아래 초저가 화장품 시장이라는 새로운 시장 개척
• 성공적인 브랜드 도입이후 성장곡선을 그리고 있음
❍ 화장품 시장 환경 변화 및 경쟁 심화
• 하
growth and high income by our customers. Consumer satisfaction management set the goal which is to be best world airlines.
3. Brand Analysis
3-1 Korean Air
SWOT analysis
(1) Strength
1) Korean air is an domestic airline, and has International reputation and recognition
2) International aeronautical cooperation chain ' SKY team' leads a departure and
growth of abilities.
Company name Korean Air
Headquarters Korean Air Operations Center 1370, Gonghang-dong, Gangse-gu, Seoul, Korea 157-712
Date Established March 1, 1969
Main Areas of Business Passenger, Cargo, Aerospace, Catering, Hotel & In-Flight Sales
Fleet 124(As of Mar.31.2009
Route Domestic 13cities
International 38 countries 103 cities
Total 39 countries 118 cities
2. Busi
Wyse Main Customers
The top 3 agriculture/mining/construction companies
Caterpillar Inc.
BHP Billiton
ALCOA
Two of the top three banks worldwide
Citibank
Deutsche Bank
The top three U.S. government services companies
Boeing
Lockheed-Martin
Northrup Grumman
Three of the top 10 global grocery and drugstore companies
Pfizer
Bayer AG
Medtronic
Three of the top 10 companies
growth initiatives that will drive long-term shareholder value. (refer to figure 3)
Strategic Group (Competitors):
Walt Disney Co.’s main competitors are large media conglomerates such as News Corp., Viacom, Time Warner, etc.
Strategic Group Map (refer to figure 4)
Global strategy
Horizontal combination & vertical combination
Disney chooses horizontal combin
Analysis (Environment)
1. The credit card market
- To explain reasons why we chose Hyundaicard -
1) The general environment in the Credit Card market
(In the beginning of their first launch in the credit card market)
a. Low growth rate and the restructuring in the market
After the peak of the boom in the credit-card market in 2000, the growth rate of the market shar
analysis of the feasibility/ desirability of entering the Hong Kong market with an existing product, rice beverage, expanding into a new geographic region.
2. The Challenge
2.1 STP
-Segmentation
Our company has broken our market segment into groups according to Country-based classification. Considering all the rice-culture countries in East Asia, China, Japan, Vietnam, Taiwan, and so on,
is a business proprietor who provides direct service between a person and a company or an organization. The service provider was 363 people which is concluded the highest rate as 58.3%, the second highest was the solution provider which was 92 people which was 14.8% especially numbers of service provider has increased from 181 to 362 up to 2005 through 2006 and has shown remarkable growth curve.