of QR code is growing naturally. In recent years, consumers who want to get information about products or participate in events are increasing rather than consumers who scan QR code just for fun. This phenomenon can be seen in all countries where smartphones are spread, not just in Korea. Market research agency Embrain Trend Monitor conducted a survey of the QR code on total 4,000 adults who use
. Introduction of ZARA
(1) Concept of SPAand Fast fashion
SPA which stands for ‘Specialty store of Private label Apparel’ came into the world in 1987. When America’s apparel brand ‘GAP’ took over ‘Banana Republic’ in 1987, people started to call their business status as ‘Specialty Store Retailer’. A SPA controls over plan, production, distribution, and retailing and thro
1). Management Philosophy
Hyundai Motors philosophy is to realize the dream of mankind by creating a new future through ingenious thinking and continuously challenging new frontiers. The concept consists of three frames; 1) Realization of Possibilities, 2) Unlimited Sense of Responsibility, and 3) Respect for Mankind.
2). Core Values
HMC defined their new corporate philosophy based on their ex
Q1. Discuss the pros / cons of whether Citibank should launch the card product in Asia.
According to our research, here are the opportunities and threats we have identified.
Opportunities Threats
• Can acquire customers through new innovative channels. No need for bricks-and-mortar branches
• Overcome limitations imposed on the number of branches allowed
• Capitalize on
a second casino opened at the Sheraton Walker Hill Hotel in Seoul in an attempt to attract U.S. military personnel and foreign tourists. Today, 16 casinos for foreigners and a casino for both foreigners and locals are operating around the country.
In 1994 the authority for casino gambling was transferred from the Police Department to the Department of Tourism at the Ministry of Culture and Spor
1. introduction
A. objective
In December, 2011, LG mobile released PRADA 3.0. PRADA 3.0 is third version of PRADA phone which was successful for PRADA 1.0. LG mobile launched PRADA 3.0 with PRADA(high fashion brand), investing huge capital. Taking this opportunity, they try to convert their unfavorable position in smart phone market. However, consequently, it seems to be failed. In this proje
The 880 thousand won generation
Kim Ji yeong, an ordinary Korean woman who graduated from college in Busan in the year 2003, was never able to get a permanent job. After graduating she became a labor worker under contract which was the position ofa secretary for a steel company. However, she was excluded from the list of people who were to be promoted to permanent job when the revision of the L
Ⅰ. Introduction
1) Location
Russia is located in the north Eurasia continent (Far East Asia ~ Europe). Russia is the largest country in the world which is about 1/8 of the world’s land area. Because of this huge territory, there is an 11-hour time difference between East and West.
2) Climate
The huge territory of Russiaalso makes a various climate zone. Basically, Russia has continental
Introduction
We, Harmony Consulting Group, have started business in the field of Operations Management since 10 years ago. The ultimate mission of HCG is Delivering customer satisfaction. ”We care for our clients' business as our business”.
We are the trusted advisor to clients delivering customized services that solve their facing problems and create competitive advantage for winning the
Ⅰ. Introduction- Zara
Understand how Zara’s parent company Inditex leveraged a technology-enabled strategy to become the world’s largest fashion retailer.
The blend of technology-enabled strategy that Zara has unleashed seems to break all of the rules in the fashion industry. The firms shuns advertising and rarely runs sales. These counterintuitive moves are part ofa recipe for success t