1. Executive summary
There are many motors company in Korea and they earn lots of money by doing their strategies. Among them, KIA motors ranks 2d in domestic automobiles market. KIA motors was established in 1994 for strengthening the national power through the machine industry. In 1998, Hyundai motors acquired Kia motors through international bidding and KIA was separated by Hyundai group in 2
* 무의식적으로 추구되는 다양한 목적이 개인의 판단, 의사결정 그리고 행동, 특히 상품소비의 범위 안에서 어떻게 영향을 미치는지를 알아보고자 한다.
* 고객이 의식적인 목적을 추구할 때에도, 무의식적인 목적에 영향을 받는가?
개인의 의식적, 무의식적인 목적들이 목표 달성의 단일한 수단
21st Century:
Fast-Changing World
Leaders :
Not afraid of Changes
Challenger
Drive
“High motivation towards the goals”
Example:
*Highly motivated to a specific goal
*increasing number of the workers from 5 to 200
*Setting goal to increase the sale to 2,000 billion.
Confidence
“knowing its own strength and weakness & high self-esteem”
Example :
*
(2) Aggressiveness/Achievement
Apple set aggressive goals and drive themselves hard to achieve them. Apple recognize that this is a unique time, when their products will change the way people work and live. It is an adventure, and Apple are in it together.
(3) Positive Social Contribution
Apple build products that extend human capability, freeing people from drudgery and helping them a
Virgin group is very well known and respected company in the western countries. Even Virgin has very unique company culture and well known CEO named Richard Branson. Many Asian countries don’t know about them. Actually they underestimate a true value of virgin group. Therefore we will analyze structure and culture of virgin group. And then focus on the Richard Branson who is the CEO of Virgin.
Microflora ?
Consists of microorganisms that live in the digestive tracts of animals and is the largest reservoir of human flora.
“forgotten” organ
Bacteria up to 60% of the dry mass of feces
If bacterium has 1㎛ diameter, the length of 100 trillion bacteria is about 100 thousand kilometer.
It means we can turn around the earth twice and half with these bacteria.
Functions of gu
2. What business risks does Blue Nile face that may threaten its ability to satisfy stockholder expectations? What are some examples of control activities that the company could use to reduce these risks? Are some of the risks faced by Blue Nile difficult to reduce through control activities? Explain.
There are so many risk factors for Blue Nile, but main risk factors a
I. William Glasser와 현실치료
Glasser(1925~)는 1950년대에 현실치료적 상담을 창시하였으며, 이 치료는 내담자의 문제를 해결하고 사회의 현실적 요구에 대처하도록 돕는데 초점을 두고 있다. 따라서 상담전문가들은 내담자로 하여금 자신의 욕구를 충족시키는데 사용하는 행동을 실제로 변화시키는 것
2-3. Type of Business
It is basically a travel agency for international students who are studying in Korea universities. This business is like any other ordinary travel agencies. It is a retail business that sells travel related products and services to customers on behalf of suppliers such as hotels, sightseeing tours and packages holidays that combine several products in Korea.
But the diffe
customers into LOYAL CUSTOMERS.
It will also bring satisfaction to the customers needs and delight them with distinctive value delivery system.
Target Market
○ Night Life
○ Leisure
○ Recreational
○ Beverage - With Food
○ Summer
2.1.1 Market Demographics
The profile for the typical Hite-Max customer consists of the following geographic, demographic, and behavior factors.