4.3 Systems
Top management give all employees smart phone to more flexible approach to every metro system. Also company make application used in smart phone based on employee's working process. Company has many systems for monitoring customers’ satisfaction. First they operate call center 24 hours, so anyone who have complaint and opinion about Seoul Metro 5678 call that center to ask them. A
Execution of events: Chinese characteristics enjoying events
Discount events: every time and weekend new special discount products
Various assortment of goods using wide space of store.
Society-friendly marketing
Return the corporate profits to the society by the form of donation
By publicizing interest of the company to women’s human rights
recovery and state of employment didn't emerge. So the number of unemployed people were swiftly over 1 million.
◇ The participation rates of economic action and employment rates keep the low level as compared with before economic crisis
Recent current of participation rate of economic activity
(unit : %)
Recent current of employment rate
(unit : %)
All
Men
Women
All
Men
Women
3. Discussion of Mckinsey 7-S
3.1 Shared Value
Hanwha shares a sense of trust and loyalty; its group vision is to “become a top-tier enterprise that enriches life and promotes advancement of customers, society and humanity as a whole.” The “Hanwha spirit” of trust and loyalty is the basis to this pursuit. This is emphasized in their recently declared corporate identity of “TRI,” whi
We regarded these words as benefit segmentation from child-care facility and found out common features of demographic and lifestyle according to the respective benefit segmentation.
To begin with, we matched segment1 with young parents whose age is 30’s or late 20’s. Their demographic feature is that they get married, and have children to care of. Since it was not long after they were marrie
action among companies.
SAJO group's current president Jinwoo Joo is a direct and referent (charismatic) leader. When he decides something to push forward, he gives direction without hesitation, and takes care of all the risk involving the new project.
4.5 Shared Value
The final goal of SAJO is to produce best value for consumers through rational and innovative management and to contribute the
Main source of profit
Main actor of PR program
Can reinforce their favor
through the participation
It means
royal consumer only
Main actor of PR program
(Mandatory participation)
Vital for corp’s stability
Collective identity
Powerful channel to reach many publics
Preventing & Minimizing
corp’s possible crisis
(1)Strength
-Highest market share
As the leader in the water purifier market, Woongjin has strong brand power and highest portion of market share. It means that they have enough money or resources to launch such a sophisticated PR program. This is very important point because in order to launching nationally recognized PR campaign, they have to afford it first. Woongjin did afford this “Savin
Depending on the brand development strategy and international expansion of retail network (more than 1,700 stores worldwide), the Group since its inception in 1987 has made the rapid development and growth.
LVMH Group in line with the Western art of living (Art de Vivre) spread all over the world the essence of the mission, meticulous, perfect, reflect the traditional crafts, elegant and crea
2.1.3. Customer
The age of Soju consumers is ranged from 20s to 60s. But the largest group of consumer is 20s and 30s, and remarkable fact is increasing of female alcohol consumers. Because of the increase in the number of working women, women are drinking more and more every year. The number of women who are buying or drinking liquor has considerably increased. Researchers found that 60% of Kor