of free time
Life style Interested in many things but interest changes quickly. Follow close friends Too much leisure time.
Consumption
Habits The number of consumption is great but does not last Financially un-challenged enjoys travelling Spends a lot of money
Influence on other
Consumers Very active WOM Active WOM Tell close relatives
We can see that our core customers who are the 20s and
A digital native is a person for whom digital technologies already existed when they were born, and hence has grown up with digital technology
What should we call new students of today? Some refer to them as the N-[for Net]-gen or D-[for digital]-gen. But the most useful designation I have found for them is Digital Natives.
Marc Prensky is acknowledged to have coined the term digital native i
share is intense.
The 5 big brands are Lotteria; since year 1979, it has been come out and as a Korean native fast food brand, now taking 43% of the market share. McDonalds, which has a global brand power, came in to Korea in 1988 and its taking 2nd place with 21% of market share.
Followed by KFC (16%), Burger King (7%), Popeye’s (14%) Lotteria has almost 2or 3times bigger market share.
of Companies
1) Standardization
The definition of standardization can be divided in to two groups which are marketing program and marketing process. The standardization in marketing program is a process which product design, product positioning, brand name, packaging, selling prices and customer service programs are performed in uniform with no influence by different individual market status.
of global market)
This department take charge of exportation into China, Southeast Africa, Europe. This department have sells the products to Korean in Abroad, now they trying to access to the natives.
2. Marketing strategy of Somang cosmetic
2.1 Survey of Somang Brands' recognition
of Recognition Survey>
- The reason of this recognition investigate
We condu
of Koreans have shown much amount of joy when she performed well just like they have done to Se Ri Pak who is a KOREAN. However, if you look at the ESPN’s golf website and players’ profile, you will find the “/USA” right after her name.
Recently, Hines Ward, 2006 NFL MVP, visited Korea, his native country. He, as a so-called mixed-blooded, has brought up widespread public alarm about the
마케팅을 함에 있어서 시장의 분석은 제일 기초적인 것이라고 할 수 있다. 아무리 좋은 제품을 가지고 있더라도 시장의 특성을 알지 못 한다면 그 제품을 창고에서 먼지만 풀풀 날리게 될 것이다. 예를 들어 한국에서 휴대폰 액세서리가 잘 팔린다고 해서 그 제품이 미국에서도 잘 팔리기를 바란다는 것
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[Introducing Spain]
Stretching sun-drenched and untamed to the south of the wild and majestic Pyrenees, this passionate nation works a mysterious magic.
Spain is littered with hundreds of glittering beaches;flamenco dancers swirl in flounces of color and toreros(bullfighters) strut their stuff in the bullrings.
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Spain Fiestas
Tomato Festival
The "Tomatina" is t
above sea level
People
Population: 22.6 million (52nd world rank)
Merina in the middle high, Betsimisarakain the east coast, Betsileo in the south high, composing half of the population.
A total of 18~20 tribes exist.
Language
Official language: French and Malagasay (local Madagascar language)
7 Dialects exist in Malagasay
Drastic differences in diction choices and word meanings
These forms have clear similarities
The fact that close similarities occur is good evidence for proposing a family connection
To establish family connections between different languages, it will be seen two important pocesses
: “cognates” and “comparative reconstruction”
A cognate of a word in one language is a word in other that has a similar form and is or was used with a si