▶ One-to-one Marketing
- 소비자들이 마케팅 관리자들에게 정보를 제공하여 가치를 첨가하는 것을 돕는다. 반대로
마케팅 관리자들은 정보를 얻고 소비자들을 위한 보상 체험을 양산함으로써 가치를 더함.
- 근본적인 개념
· 소비자 테이터베이스를 통해 개별 소비자에게 초점을 맞춤
· 상호적용을
to-one Marketing
- 소비자들이 마케팅 관리자들에게 정보를 제공하여 가치를 첨가하는 것을 돕는다. 반대로
마케팅 관리자들은 정보를 얻고 소비자들을 위한 보상 체험을 양산함으로써 가치를 더함.
- 근본적인 개념
· 소비자 테이터베이스를 통해 개별 소비자에게 초점을 맞춤
· 상호적용을 거쳐
to people.
3. Perform a situation analysis [S.W.O.T.]
Strength
1. Independent managerial system
2. Assistance of the head office
3. Quality of food
4. Discriminative operation every shop
Weakness
1. Concern about system weakness because of independent store
2. Temporary employee
3. High job displacement rate
4. Relationship weakening with shop
Opportunity
1. Growth of eating-ou
to emerge as a platform for commerce, and the main way to promote a site was to get it listed on NCSA Mosaic’s “What’s New” Page or on the Global Network Navigator’s Whole Internet Catalogue site. Then, as more e-tailers began tosetup shop attention shifted to banner ads as a great way to promote its site to Web surfers.
But many of those early on-line selling efforts were conducted
Case Summary
Wal-Mart is trying to enter the Indian market where there are a lot of market potentials. Wall-Mart is not entering the market alone. It is planning tosetup shops in India in partnership with Bharti, a leading telecom services provider. Although Wal-Mart is getting assistance from Bharti, it has to overcome many obstacles. India is a very diverse country. India has 6,000 ca
tosetup each department’s existence and tasks like that, to work more efficiently? Or 2) just because other companies are also doing that and we don’t want to distant ourselves too far from them? Then we get two opposing arguments – one is claming that a human being’s act is mainly based on economic purposes, another is claming that major portion of human being’s act is based upon
ABOUT DIVORCE:Tendency to divorce has increased.
Traditionally:Spousal as alife-long event
No choice for womenDivorced woman: failed person, failed life
ABOUT DIVORCE: Divorce in Nowadays
▶ changes in understanding and perception of marital relationships
▶ increase in women education’s probability
▶ propaganda of male and female equality
▶ security of women’s economica
to divorce.
Traditionally spousal was considered to be a life-long event. That is why a married woman had no choice but to abide and live with her husband for a whole life even if she was suffering from different problems and difficulties. Divorced woman used to be deemed as a failed person living failed life.
Nowadays:
changes in understanding and perception of marital relationship
chapter 7. Why things get worse ?
▪ Why do things often get worse instead of better ?
(conversational style in close relationship.)
:1) communication is inherently ambiguous 2) conversational styles differ
3) we don't realize 1) and 2), so we expect to be understood.
-The more contact people have with each other, the more opportunities both have to do things in their own way a
to Korean economy which the portion of export is large. And recently the appreciation of won makes financial market get confused so KOSPI fell to 1870 line.
2. Background of Currency Wars
① Reasons for intentional devaluation
As the price to buy a particular currency falls so too does the real price of exports from the country. Imports become more expensive too, so domestic industry, and thu