Tagline ‘So easy to enjoy,
So hard to forget’
The promotion campaign
’Milllennia mania’
‘Live it up’
‘Singapore roars!’
Why repositioning?
Surprising Singapore
New Asia- Singapore
Expression all that can be found and experienced
in Singapore!!
It is not just a name.
‘New Asia – Singapore: the concep
or other forms of customer relationship to be secured through the constructive interaction which is the aim of Augment Reality. Distortions of the digital firm are minimized and the advantages of the physically imminent competitors are then copied by the digital firms. Customers then receive the same satisfaction of outdoors shopping compared to Internet shopping because satisfaction is reac
or 각 종 동아리
- 속으로 나와 친해질 수 있는 사람, 그렇지 않은 사람을 구분함
Step 6. 인간내용 반응의 합과 순수 H 반응
Potential finding : R ≥ 17 , Pure H가 절반 미달
사람을 잘 이해하지 못할 가능성
- 대인관계에 취약한 원인이 될 수 있다고 판단
타인에 대한 관심이 적고, 고립되어 있음
or having alliances with local corporations.
2.2.4 MARKETING AND SALES
Building ‘Brand’
Brand consulting company called Interbrand which evaluated Nokia’s brand value as 8th in the world in 2010. In fact, it had been ranked in top 5 for past several years, but fell this year.
Nokia established absolute brand image in the global mobile phone market because it built up consistent im
Ⅰ. 작업치료의 특성
상지기능 훈련인 작업치료의 효율성을 더 높이고, 작업치료의 질적 향상과 전문화를 도모하며, 작업치료를 통한 특수교육 대상자의 재활의지 고양이 선결되어야 한다. 따라서 작업치료는 특수교육 대상자의 운동발달 특성에 알맞은 훈련 방법을 접근시켜 줌으로써 손동작을 중
or premium products and (2) They have price points that fill the gap between mid-market and super premium. http://www.wikipedia.org
3. Procedures/ Primary Research
1) Demography & Brief Interview Sheet
DIST
Possession of Luxurygood
Why did you buy Luxury good?
Price of luxury good
Definition
Price and Brand Quality?
Free shoping?
Kim
Hee Sung
1st
NO
more than 2 million
Exp
ELM (Elaboration Likelihood Model ) Model
-The Point of Provision : information of the product = Slightly salted pizzas for woman
ex) Potato Gold
-The Around of Provision : Executive provision.
For Example , in advertisement models, music so on = Attractive femals model or
male model bewiched with woman , emphasize that it is the pizza for
woman Repeatedly using of the phrase
How to increase decreased absolute threshold?
Do you have any characteristic
to survive in idol generation?
Do you have reason ordering
Ja-jang noodle by cell phone?
If you fall in love with someone, what are you call him?
They are so WEAK to our senses
-> People can not perceive them consciously.
However, they do affect us SUBCONSCIOUSLY.
This is called, &laqu
Perception
Understanding the perception of the other party in negotiation is crucial. By understanding, we can solve practical problems and reduce the difference. In negotiation process of Ssang-yong Motor Company, we will analyze to the differences of perception in labor-management.
(2) Emotion
Emotional negotiations can not solve the problem. However, an urge to negotiate, make eac