perception of requiring “something” and whether change the motivational state current to desire. As we can see in Ms.Green’s advertisement, it removes the perceived discrepancy. M&M’s is targeting female consumers through Ms.Green. Wanting to change consumers’ perception that the chocolate is not that dark and heavy, they also induce female consumers to perceive M&M’s chocolate is mos
colorful feelings
Violent images
Not presented the variety of Pringles product
Need something more than the ‘Crisp’ sound
1. Consumers’ perception that Pringles is expensive
2. Consumers’ perception that Pringles have poor nutrition
3. Lack of Korean original characteristics
4. Lack of attractive marketing strategies
5. Relatively expensive
6. Parents’ negative perception
builds up
Strengths
- Opportunity to get luxuries
- Guaranteed quality
- Low-price
- A/S
- Resale
Weakness
Low quality rather than new product
Lack of Diversity
Opportunity
-Growth of secondhand market
-Growth of luxury market
-Pattern change in Luxury consuming
Threats
Consumer’s perception
Fluctuate by luxuries industry; dependence
Summary
The research aimed to measure the Naver Band’s consumer perception within the Korean market targeting the university students in 20s. By gathering market information by secondary and primary research, our group wanted to find out the current situation of Band’s repeat usages but not leading to actual usage. By the analyzing the data by the research, our group would like to provide
결혼 정보 서비스?
결혼목적으로 남녀를 회원 모집
최적 배우자상을 찾아 만남기회를
제공해주는 전문적인 신종업종
… 공정거래위원회
What for?
개인주의, 싱글족, 결혼 고령화 …
어긋나는 매칭. 프라이버시 중요시…
Gap Analysis
Consumer expectation-management perception
Manage
1. Samsung and Apple’s market shares are increasing.
2. Nokia and LG Electronics’s market shares are decreasing, because they’ve been turned over smart phone market.
Consumers' distorted perception and lack of marketing.
Cut down on marketing investment.
In the form of marketing ignoring rival companies.
Cheap product image.
consumers or by enhancing brand
perception through smart, evocative advertis-
ing and communication strategies. During the
latter half of the twentieth century design be-
came an increasingly valuable competitive
asset in, for example, the consumer electron-
ics, automotive, and consumer packaged
goods industries. But in most others it re-
mained a late-stage add- on.
Now, however, rather than as
government )
A one-time customer ( ex : Personal customer )
Targeting Looking for a cheap product to the consumer.
Computer knowledge of the consumers.
On-line consumers.
Positioning Minimize the distribution process Low-price realization.
Customer’s needs Build To Order
large enterprise corporation Salesman.
perception)
학습(learning)
개성(personality)
태도(attitude)
자기개념
내적/심리적 영향
경 험
구매 후 행동
구 매
시험구매
재 구 매
구매 후 평가
만 족
(satisfaction)
불 만 족
(dissatisfaction)
피드백(feed-back)
)
Consumer behavior
*
(2) 의사결정의 단계
2. 구매의사 결정의 이해
투입
처리
산출
>
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제품에 대한
자극의 원천
perception changes of customers to the hygiene of fast food market. So considering these external and internal situation of fast food industry. the clean campaign is necessary.
To do this, POPEYES should use olive oils when they fry chickens. For chicken consumers, the most concerning factors are the quality and cleanness of the oil for fry. Not only make this change inside the company, it is