Introduction
The topic given to our group was to find territorial & race conflict on internet. For our group’s research, we sought for territorial conflict combined with intercultural conflict and the Dokdo conflict between Korea and Japan seemed to be the most appropriate issue because Dokdo conflict itself has both the territorial component and intercultural component.
The Dokdo confli
Founder
Beautiful Store was established by an active social institution group member who is also a lawyer at the same time. Won-Soon Park was born in March 26th 1956. He was admitted to Seoul National University in 1975, but was expelled because of participating in a student movement. Then he entered Dankook University and graduated in 1979. He passed the bar exam just a year after graduation.
2.2 Indirect threat
According to the PEST analysis, it is possible to divide into direct threat and indirect threats. Through analyzing the threats, finding out the critical threat then establishing an action plan to deal with the critical threat will be concluded.
1) Requiring substitute for oil
As many developed countries used huge amounts of oil when stepping into better life, skyrocke
ANALYSIS
Strengths Weaknesses
Samsung has captured the Korean market. It is available everywhere
The product is positioned as number one and the products are very high quality (AMOLED screen)
Product diversification.
Strong ethics and social responsibility
Brand reputation and international brand
Very good design for the
Global segment ;
-During World War II
Sociocultural changes ;
-Health-conscious consumers
Opportunities ;
- cultivating
international markets
Opportunities ;
-Fast foods
& restaurants
Strengths
- Leader of the industry
- Bottler franchise network
Weaknesses
- Bottler Company relationship
- Continuing Bad News
Opportunities
- Introducing Vending Machine
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analysis. And then we move to our main topic for communication strategy by using advertising course materials we learned before. Finally we suggest some future strategy for KT, showing the advertising we made. In short, understanding contents we learned in class, and applying them to the real case is our main purpose of this project.
(3) Company & Brands Overview about ‘KT’
There is a lot o
II. Recent Situation of The Korean Economy
The Korea international trade had suffered much more than the Korean Financial Crisis with the IMF(1997 and 1998) than they had this year. With the constantly fluctuating prices and values for raw materials, exchange rates and the global financial crisis, it was an extremely difficult situation. A sudden rise in exchange rates cause losses in exchange
2.1.2 Market Needs
건강이란 시대와 역사의 변천에 따라 그 개념이 변화하여 왔으며 또한 같은 시대라 할지라도 개인이나 집단의 문화적 상태에 따라 그 개념이 다르다. 20세기 중반부터는 ‘일, 운동, 식사, 휴식, 수면 등의 일상적인 생활을 영위하는데 아무런 지장이나 고통이 없는 상태’를 말하는 생
with the customers was the driving force behind our improvement. Missha was a brand that was true to the nature of the internet by getting closer to the customers by reducing the distribution chain and actively exchanging information with the customers. It was a strictly pro‐consumer brand that was suggested, made, and criticized by 1.8 million female customers who made the Missha today.