탐구의 필요성이 없는 실용적인 학문은 결코 연구되지 않는다고 생각한다. 그러므로 탁월하게 실용적인 행정학이 이 나라의 대학에서 자리를 잡고 있다는 사실은 바로 미국식 행정에 대하여 보다 더 알아야 할 필요성이 있다는 것을 증명하는 것이고 그러한 사실을 입증할 수 있는 사례이다. 하지만 이
Banyan Tree Holdings (SGX: B58) is a leading, international hospitality brand that manages and develops premium resorts, hotels and spas.
Beginnig at Phuket in 1994
24resort and hotel
64spas
70retail galleries
2golf courses.
Most accessibility wherever Gangbuk, Gangnam
Promotion before opening - Poolside party, Ice rink
VIC party place - open to 'word of mouth' members only - attract
1. What constitutes good marketing research
2. What are good metrics for measuring
marketing productivity
3. How marketers can assess their return on
investment of marketing expenditures
4. How companies can more accurately
measure and forecast demand
1. Huge investment in
design development
2. Research centers
in 9 overseas
Chili's Grill & Bar (Chili's) serves American food influenced by Tex-Mex cuisine(Tex-Mex is a term for a type of American food which is used primarily in Texas and the Southwestern United States). Chili's is founded by Larry Lavine and has over 1,000 casual dining restaurants, mostly located in the United States.
Macaroni Grill is a chain of Italian food casual dining restaurants in the US and C
* Swedish heritage
Ikea Swedish origins
It's no accident that the IKEA logo is blue and yellow. These are the colors of the Swedish flag. In Sweden, nature and the home both play a big part in people's lives. In fact, one of the best ways to describe the Swedish home furnishing style is to describe nature - full of light and fresh air, yet restrained and unpretentious.
Swedish lifes
2) The current point which WHCF instances give From main text before tries to observe this WHCF 30 after obstructing the redevelopement plan of the former founding at that time hour authorities, point of view does the environmental matter where the local resident agrees and a greens provision with the operation direction which is basic and stands but reconstructs in demand of the area where chang
2) 진입방식
∎ 합작투자
합작투자는 투자지분을 다른 기업과 공유하는 형태로서 과도한 투자비 부담을 줄임과 동시에 적절한 합작선의 선정을 통해 자신의 약점과 부족한 부분을 보완해 줄 수 있는 장점을 지니고 있다. 사실상 합작투자는 상호보완관계에 있는 두 기업의 결합이라는 점이
1. Leisure as Big Business
Changing demographics
11th largest industry profits in 2006
Annual revenues of over $100 billion
Triad—amusement, entertainment, recreation leisure activities
Entertainment content—live performances (theatre, musical concerts), interactive experiences (recreation, amusement parks, travel, gaming) and media (m
American hegemony present through McDonald`s in the Philippines` (맥도날드를 통해 미국의 헤게모니가 필리핀인들의 식습관에 미치는 영향에 대한 연구) 의 주제로 쓰여진 영어 졸업 논문 입니다. 패스트 푸드를 즐겨먹는 그룹과 패스트 푸드를한번도 접해보지 못한 그룹을 나누어 연구했습니다. 많은도움되었으면좋
II. Analysis of ‘Pop-Up Store’ based on 4P’s
1. Product
(1) Consumer products
As pop-up stores mainly target final customers rather than business buyers, they deal with consumer products. Under the category of consumer products, there are convenience, shopping, specialty and unsought products. Pop-up stores promote the first three types of products.
① Convenience products
Compani