1) Warm silence between
2) Reb. Saunders’s reason for silence - Chapter 18 -
For Danny to develop a better sense of his
soul, a better
greater empathy for others
Having conversation with Danny,
like any other father and son’s relationship
the company positioned the Trap-Ease relative to thechosen target market? Could it position the product in other ways?
① How had the company positioned the Trap-Ease relative to thechosen target market?
[Trap Ease]사(社)가 생각한 Trap Ease의 장점:
▬안정성과 편의성
쥐를 잡을 때, 그들의 손을 사용할 필요가 없다.
자녀들과 애완동물에 해가
B. Questions for Discussion
1. Martha and the Trap-Ease America investors feel they face a once-in-a-lifetime opportunity. (1) What information do they need to evaluate this opportunity? (2) How do you think the group would write its mission statement? (3) How would you write it?
(1) Martha 와 투자자들이 Trap-Ease America의 쥐덫이 사업성이 있다고 판단하게 된 계기
Company Case
Trap-Ease America: The Big Cheese of Mousetraps
<본문요약>
"어떤 사람이 훌륭한 쥐덫을 만들면 그것을 찾는 이웃들로 인해 그의 집은 문전성시를 이룰 것이다. ‘
에머슨(Ralph Waldo Emerson)의 말처럼 Martha는 훌륭한 쥐덫을 만들었고, 그로인해 Trap-Ease America 는 여러 사회적인 명성은 얻었지만 정작
1. Martha and the Trap-Ease America investors feel they face a once-in-a-lifetime opportunity. What information do they need to evaluate this opportunity? How do you think the group would write its mission statement? How would you write it?
Trap-Ease사는 혁신적인 쥐덫을 개발하고 상품화하여 시장에 진출하였다. 그러나 기대한 만큼의 판매가 이루어지지 않