company in mutinational goods sourcing
Competition with global company,
Carrefour, Wal-mart, which have
Tremendous financial resources
Advance to China market using
mid-and premium-priced strategics
Low prive competitiveness of E-mart
compared to competitors
Fancy E-mart’s strategy like department store
Failed to tempt Chinese consumers emphasizing practicality
China as a strategic competitor. So, according to the change of the US’ attitude for China, East Asia will become more important than before.
3. China Threat & North Korea Threat
We can’t skip the ‘China Threat’ and ‘North Korea Threat’ in dealing with US’s strategy toward Northeast Asia. China Threat has risen to the surface after Bush Administration. And the objective is
China's largest search engine, have been seeking inroads. Even Google is a distant second place with less than 20 percent in the Japanese search industry. Baidu.com set up a subsidiary in Japan earlier this year and is preparing for a cutthroat competition.
Despite the challenging situation, NHN is positive about launching a new search business in Japan, based on our deep knowledge of the indus
competitive vehicles, and it appears most of them understand that.” Though Chinese companies are not having enough technology and ability to enter North American market currently, they will when they ready with its cheap cars.
3) Competitive Pressures from sellers of substitute Producers
The threat of substitutes to the automotive industry is fairly mild, especially in North American
competitor
Financial goals
1. To attain a sales revenue goal 90,000~100,000 million won
2. Taking up above 20% rice wine market share
3. To make a profit approximately 45,000million in rice wine market.
4. To obtain the rice wine export revenue to China 12,000 million won
4. Situation Analysis
4-1. SWOT analysis
Strength Weakness
* High technical skills
: High quality