LGU+의 현재 상황분석을 통해, LGU+는 2013년 영업이익 1,643억원으로 흑자전환에 성공하였고,가입자 수는 7,552,372명으로 점유율 21%를 차지하고 있으며, 고객만족도는 41점으로 KT의 하락으로 인해 업계 2위를 차지 하고 있다는 것을 알 수 있었다.
상황분석을 통해 LGU+의 현재상황에 대하여 SWOT분석을 하였다.
Network users centralizing individual
As the table indicates the major concept of Web 2.0 is requiring participation, sharing and openness. Moreover, Web 2.0 also inquires human’s collective intelligence while Web 1.0 values efficiency of sharing. The biggest advantage of Web 2.0 will be the users who are centralized as individual. Thirdly, Web 2.0 contains a different principal of economy
Product
Differentiated function, andservice
Price
Free: great value for no cost
Promotion
Indirect advertisement: TV, Magazines
Word-of-mouth
Advertisement service
In April, 2010 Twitter introduced
advertising program (Tweetvert)
First big step to establish a money-making tool which proves their self-sustainability
Age: 20-30
Lifestyle: who likes to share their inform
service that is transmitted through the transition tower on the ground and free watching service can be made possible. There are 6 firms in Korea, including Korean Broadcasting Networks who are in the business right now.
Satellite DMB is a charged satellite service that can be watched anywhere through a private portable devices. In Korea, it is started with TU Media. 4 characteristics of satelli
and sales management, higher ratios of product rotation and less cost of sales management and operating cost
→ Higher competitiveness
C. Promotion strategy: Continuous leaflet advertisement, raising recognition, advertisement in the same sized format.
Original color of E-Mart, Yellow + Red =>unification effect
Execution of events: Chinese characteristics enjoying even