Ⅰ. Analysis of Korean Air
1. Quick Overview (history, vision, mission, motto)
Company History
1969 - Introduction of private management ( Korean Airline Corporation )
1973 - Set up Pacific line
1990 - Operate New CRS ( Computer Reservation System )
1991 - 4th ranked as International Goods transport
15th ranked as International Passenger transport
1995 - Introduce 100th plane (B74
1) Analysis of Environment
☞ Economic Development
☞ Rising of the Korean Won
☞ Increase of Leisure time
☞ Desire of Self-Development
☞ Devalued Korean Won
☞ High Oil Price
☞ Influenza
☞ Economy Recovery
FSC(Full Service Carrier) : Korean Air, ASIANA Airplanes
Offering Full-Service
- Wide & Convenient Seats
- Various Entertainment System
- Separation of seat
environment
Technique of design for considering environment
from production, circulation, disposal to product design
Korea - support of government 2000.8
Japan - operating duty of DFE 2001.4
EU - operating duty of DFE 2006.
Analyzing of LGA
Maintaining core technology of global product
Air Conditioner/Refri
Environment Kuznets curve
This is a curve that show how polluted environment is, a GDP per capital increases. According to this graph, environment become soiled as economy develops under initial steps, and after some level points, it rather decreases pollution as economy develops. Here is a example of Kuznets curve. You know the air of New York's park is cleaner than that of Afghanistan, Kab
Contribution not only Korea society, but also global society
Good Case Company – Korean Air
Since 2003, ‘Korean Air’ have done volunteer work in Mongol. Because of
desertification. ‘Korean Air’ think it is not just only Mongol’s problem, but also
our problem. And they think world is becoming one society. So they have done
volunteer work in Mongol in 7 years.