1. Introduction
1.1 Background
Nowadays, a lot of corporations practice social responsibility. Literally, "corporate social responsibility" refers to a form of corporate self-regulation integrated into a business model. In other words, it is a policy that would function as mechanism whereby business would monitor and ensure their adherence to law, ethical standards, and international norms.
Ⅰ. Introduction
1. Foundation philosophy of THE FACE SHOP
1) 친환경 기업
-“Natural story”라는 슬로건으로 기존 화학원료로 생산되는 제품과 달리 천연 추출물로 생산하여 그 품질은 물론 환경오염에 대한 예방 차원에서 친환경적으로 고객에게 다가가고 있음.
2) 고객 제일주의
-합리적인 가격, 최고의 품질
domestic
market
Improving the Brand image
through the refreshing sub-
brand
Lack of capital to compete
with the global brand
Unstable management right
Persisting “well-being”
phenomenon
Recognition that
“PROSPECS is traditional brand”
Matchless position in walking
shoes market
Teenager’s preference of
foreign brand
Massive adverti
I. Environment Analysis
Introduction
Lately, South Korea's cosmetic companies are actively entering Japanese market. In particular, low-priced brand companies entering are remarkable. Continuing the long-term recession, Japanese consumers find inexpensive cosmetics. Through this period, cosmetics of South Korea draw popular through low price and good quality. Celebrity publicity is also inf