I. Environment Analysis
Introduction
Lately, South Korea's cosmetic companies are actively entering Japanese market. In particular, low-priced brand companies entering are remarkable. Continuing the long-term recession, Japanese consumers find inexpensive cosmetics. Through this period, cosmetics of South Korea draw popular through low price and good quality. Celebrity publicity is also inf
Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under
As consumers interest on coffee increases, a size of the coffee franchise market is continuously expanding. The coffee franchise market has become saturated these days, and coffee brands are struggling to survive from overflowing market. Naturally, marketing strategies, which contribute to increase the brand’s market share, are coming up as current issue. This research paper is going to study a
brand endorsers from Rain to Sin mina-including Hyun Bin and Ryu Seungbum- in July 2008. This is because X-note wanted to appeal to consumers as a stylish laptop computer by using endorsers who are famous for their stylish fashion sense. They emphasized powerful technological ability of X-note with Rains' image. However, there was a limit to this strategy to be distinguished from SENS which also
brand in North America. More importantly, motorcyclists worldwide make HJC their brand of choice. (Refer to Motorcycle Industry Magazine, 1992~2004)
(1) Information about HJC
- Site: seo ri 54-2 leedong meon yongin city Kyeonggi do
- Number of staff: 310
- Main product: motorcycle helmet
- The present condition of factory
․domestic
First factory -----> Head office a