/ Why should retailers use AR?/
Advertising campaigns can become stronger
Navigation around warehouse area will be easier
Extra information will improve the shopping experience of the customers
Product catalogs can be visualized
A 3D product view will create a selling opportunity
Customers can be encouraged to buy with AR offers
Customers can be lured inside the stores
/ AR in Tourism /
Targeting : Who will be our primary customers?
Surgical Capsule is microscopic and delicate, making it possible to get into our fragile inside where even doctors has not been able to approach and to help patients who are suffering from terminal diseases. Those patients are also likely to become our customers. The pills directly affect to infected areas, and the technology is not intrusive so th
Inside-out
Viewpoint of Retailer
They cut prices drastically to try and shift stock. (Disposition of stock)
Small profits and a large turnover
Marketing cost saving feature
Promotional effect
The initial reaction of consumer
The goods selling on the internet are offer substantial discount.
They sell the all of things that are helpful in real life, so it would be practical.
So
milk without steamer.
Hypothesis
“The reason why people go to café will not taste and quality of coffee”
-People will go to café for cultural life or atmosphere of café.
-Consumers will be skeptical about initial and maintain cost.
“Dolce Gusto is inconvenient”
-Extract separately steam milk and coffee.
-They should measure the amount of water.
1. 팬택 현황
팬택은 1991년 자본금 9천만 원의 무선호출기 사업 분야의 벤처기업으로 시작하여 세련된 디자인과 초경량, 초소형 제품출시로 국내는 물론 해외시장에까지 경쟁력을 갖추면서 비약적인 성장을 거두었다. 그 후 호출기시장의 성숙기 진입과 더불어 휴대폰 시장의 잠재가능성을 파악하고