the animal testing long before EU’s ban
Strict ethical banner
☞ corporate reputation and brand value up!
Socially and environmentally responsible
Expected Synergies
1. Body Shop would provide the company access to new markets (Eastern Europe, South America and Asia)
2. Learn new distribution channel : In direct home sales
3. Negative image of animal
of price competitiveness
Limited kinds of products
Limited cosmetics for make-up
Job Satisfaction
Survey results showed staffs are proud to work for the company and feel the company delivers on its values and ethos. They have a high level of satisfaction with relationships at work and believe The Body Shop has a culture where people are treated with care, honesty and respec
the city -because that’s where all the best shops are- is perhaps the most promising consumer market ofthe decade.), Mr.Beauty, Ubersexual etc.
- Trading-up phenomenon – spending patterns that they have willing to pay highly for specific product.
2. Competitor & Collaborator: companies related to fashion, skin care, and/or fitness, operating in the Apgujeong-dong area.
1) Hyundai de
the top sales in cosmetic department with the main marketing concept ofthe “nature” not artificial. As we are all aware of, the catchphrase ofThe Face Shop is “Natural Story.” They supply their natural plant extract products as reasonable prices.
They have 110 franchises in the Korea, 4 franchises in Australia, 2 franchises in Brunei, and 30 franchises in China, and made inroads into o
the way to fresh & healthy skin.
It provides all male & female customers with the precise information as well as knowledge on skin
By utilizing World-wide famous cosmetic brand “Dermalogica” and “Dermaesthetics” and lots of kind of machinery, including high-frequency machinery, it offers customers high-quality skin care, body care at a relatively higher price.
- In 2010, they won the