Culture - Hofstede
권력거리권력거리가 상당히 크다. 홉스테드에 의하면 권력거리 수치가 78로 한국(60점)에 비해 높게 측정됨오랜 식민지 생활, 권위주의 독재정권의 장기집권인도네시아인의 국민성은 비교적 자유로운 편임
개인주의개인주의 경향이 극히 적으며 집단주의 경향이 강함아시아 국가 대부
brands
Top Bottled Water Brands
Company Market Share (%) Water Source
Aquafina PepsiCo Inc. 10.8 Purified
Dasani Coca-Cola Co, The 9.6 Purified
Poland Spring Nestle S.A. 6.0 Spring
Nestle Pure Life Nestle S.A. 5.2 Spring, Purified, Well
Glaceau Smartwater Coca-Cola Co, The 4.7 Purified
Deer Park Nestle S.A. 3.6 Spring, Purified, Well
Arrowhead Nestle S.A. 3.0 Spring, Purified, Well
Private Label
Ⅰ. Background of Selecting Cannon
1. Market analysis of Canon and the Reason Why We Choose Canon.
Canon took the first place by 35.9% in the camera market share worldwide according to the sales report from January to November in 2012. Canon is also the best among the other camera brands in sales. Although there are many other famous camera brands such as Nikon, Sony, Olympus, Samsung, Can
Main Subject
Q1. Explain how implementing a CRM system enabled Saab to gain a competitive advantage.
SAAB provides its customers with various customer services. Customers can contact with SAAB through speically designed networks whenever they need help. SAAB offers customers many attractive solutions for customer's needs like customer service, repairment, assurance and so on. Especially, H
[Examination]
Advanced Marketing Strategy
March 2022
Name: __________
INSTRUCTIONS:
The examination contains 7 multiple choice questions, 4 short answer questions, and 3 essay questions with 1 bonus question.
You may use any reference materials you wish (class notes, lecture, cases, the textbook, and other reading materials), however, you should not share your answers with other classmates.
You