Permission Marketing
- 소비자들이 분명히 허락한 후에만 마케팅을 실행하는 것으로, 고객 충성도를 구축하려는
모든 회사들에게 하나의 도구로서 인기를 얻고 있음
- 고객을 대중이 아닌 하나의 개인으로 상정하고 각 개인에게 맞는 맞춤서비스를 제공한다는
점에서 일대일 마케팅과 유사
- 퍼미션
Permission Marketing
- 소비자들이 분명히 허락한 후에만 마케팅을 실행하는 것으로, 고객 충성도를 구축하려는
모든 회사들에게 하나의 도구로서 인기를 얻고 있음
- 고객을 대중이 아닌 하나의 개인으로 상정하고 각 개인에게 맞는 맞춤서비스를 제공한다는
점에서 일대일 마케팅과 유사
- 퍼미션
① Contraction with “not”
(3) a. He shouldn’t see her.
b. *He worksn’t with her
→ Main verbs cannot contract with not.
(4) a. He may not come.
b. *He mayn’t come.
c. We shan’t be very long.
d. We won’t be very long.
→ May cannot contract with not.
Shan’t exists only in British English.
② Subject-aux inversion in yes/no questions &
tag questions
Market offerings are some combination of products, services, information, or experiences offered to a market to satisfy a need or want
Marketing myopia is focusing only on existing wants and losing sight of underlying consumer needs
The value proposition is the set of benefits or values a company promises to deliver to customers to satisfy their needs
Societal marketing concept is the idea
The business portfolio is the collection of businesses and products that make up the company
Portfolio analysis is a major activity in strategic planning whereby management evaluates the products and businesses that make up the company
Market penetration is a growth strategy increasing sales to current market segments without changing the product
Market development is a growth strategy tha