2. Business Canvas Model을 통해 알아보는 Zara
(1) Key Partners
Comditel은 ZARA의 모기업 Inditex가 100% 지분을 소유한 계열사이다. Comditel은 ZARA를 대신하여 Fabric, Raw Material 등 ZARA와 관련된 200여개에 달하는 외부업체를 관리한다. 이 회사는 단순히 외부업체를 관리하는 것뿐만 아니라, 이들로부터 들어오는 Dyeing Fab
the advent of Starbuck, concept of coffee shop spreads quickly and broadly. People become going coffee shops or buy take-out coffee at the coffee shop.
Business ModelCanvas Analysis
Key partners
- Coffee bean farmer: Coffee bean is Starbucks’ main raw material. Coffee bean farmer offers it to Starbucks.
- Mart, convenience store: Starbucks sales their products via retailer, wholesaler.
Model Analysis
This is 5Force Model Analysis and shows the attractiveness of canvas shoes industry.
Table 2-1 5 Force Model Analysis
Threat of New Entrants
High
Bargaining Power of Suppliers
Low Rivalry Among Existing Competitors
High Bargaining Power of Buyers
High
Threat of Substitute Products or Services
High
The current market for shoes is defined by 4 main categories: casual
Reduce & Eliminate
Reduce advertisement
Do not provide their product
to celebrities
Eliminate campaign & program
for just selling products
Reduce retail stores
Eliminate campaign & program
for just selling products
Reduce retail stores
Relocation of factory
Move to Africa of South America
Increasing of labor cost
No special skill or technique
Supporting s
1-3. 전략의 전개
SWOT 분석은 외부로부터 온 기회는 최대한 살리고 위협은 회피하는 방향으로 자신의 강점은 최대한 활용하고 약점은 보완한다는 논리에 기초를 두고 있다. SWOT 분석에 의한 경영 전략은 다음과 같이 정리할 수 있다.
- SO전략(강점-기회 전략): 강점을 살려 기회를 포착
- ST전략(강점-위